Insights and Analytics Manager – Snacks in Leicester

At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. This role leads the understanding category and business performance for our UK Snacks Business; a £1.9bn RSV business in a £6.5bn RSV category. You will be responsible for using consumer and market data sources to get beneath the skin on business performance, distilling this into a simple and clear narrative suitable for an executive audience.

Analytically strong, you have a well-developed understanding of how to approach questions on business performance and can manage your agenda effectively, utilising Nielsen and Kantar agency partners alongside your own analysis based on importance, urgency and complexity. To help the business understand the ‘what’ and ‘why’, you will be encouraged to think beyond continuous data sources, collaborating with other parts of insights and internal analytics to link together macro and strategic trends to inform actions.

As part of the Business Intelligence team, you will support the Business Intelligence Lead in developing best practices in the use of data to make decisions, working with our agency partners and offshore analytical teams in developing capabilities and tools to empower the wider business.

Responsibilities

• Lead monthly review of external business performance on Snacks to feed into the monthly commercial review process (MBR).
• Lead the preparation of content on external performance e.g. category growth, market share, competitor performance; interpreting market data and distilling into simple messages / recommendations.
• Present this external performance summary to the Executive leadership (cross functional team which includes GM, Commercial, Finance, Marketing and NRM) with a bias of ‘so what’ and actions vs. the ‘what’.
• Lead follow-up actions from this session, turning questions from the session into a clear brief, conducting / coordinating analysis and liaising with the relevant stakeholders on findings and recommendations.
• Stay close to the commercial arm of the business, utilising your network and key forums such as Hit Plan to understand the plan context and feed this into your thinking and analysis.
• Own the Category narrative for Snacks providing step back pieces of analysis that contextualise business performance from a medium to longer term lens.
• Lead the compilation and presentation of the Quarterly Business Review (QBR) to provide a strategic medium-term step back of category performance grounded in macro and consumer trends.
• Lead the compiling of Business Intelligence information for the Snacks annual planning process (ICP) collaborating with Consumer and Strategic insights to give a one insights team point of view.
• Support Snacks leadership through leading the briefs / teardowns on business performance and market understanding required to develop and execute business strategy.
• Become the expert on Snacks business and category external performance supporting the business on key market presentations.
• Consolidate and maintain future outlooks for the Snacks category.
• Own Market and share forecasting; providing the business’ perspective on category growth and market share trajectories.
• Act as the authority on market growth projections ensuring these are grounded in consumer insights and market trends.
• Act as a key point of contact for the Global long-term category forecast process (PGM).
• Use agility and nouse to adapt approaches or seek and provide meaningful inputs to help the business navigate future planning.
• Bring greater consumer centricity into the Snacks business through using data to develop a deeper understanding of consumer motivations and behaviours.
• Proactively own and lead the delivery of a road map of in-depth Business Intelligence studies to influence business thinking.
• Work with Consumer and Strategic Insights to tell holistic stories on Snacks.
• Support the Business Intelligence Lead in the furthering of best practice tools and capabilities.
• Drive a continuous improvement agenda to evolve the current suite of reports and tools available on Snacks.
• Improve the service delivery of BI looking for opportunities for information to be simpler, clearer and easily accessible.
• Build strong relationships with our continuous data external agency partners (Nielsen and Kantar).

Qualifications

• Market insight technical expertise in the use of continuous data sources (Nielsen / Kantar).
• Highly analytical, comfortable with working with complex data sources, analysing, interpreting and presenting information.
• Proven ability to turn the complex into the simple, to cut through and focus on what really matters.
• Commercial awareness in terms of markets, competitors, the retail trade and macro issues.
• Cross functional experience or exposure to the end-to-end generating demand value chain.
• Capable of managing a level of ambiguity - gaining clarity on briefs.
• Comfortable working with external agencies and offshore teams.

Differentiating Competencies Required

• Impactful and confident style - willing to provide foresight and challenge.
• Strong presentation skills - ability to communicate to Executive audiences succinctly.
• Excellent communication skills.
• Collaborative approach - comfortable to operate in a matrix environment.
• Passion for consumer understanding and the science of growth.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.