Go To Market Manager-UK/I & North Europe

Overview

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first – to help create a better, more sustainable future for generations to come. Want to change the way the world drinks?

SodaStream is looking for an experienced Go-To-Market Strategy Manager to join the Cluster Commercial team, supporting the UK & Northern Europe markets.

This role is responsible for translating global Go-To-Market (GTM) strategy into practical, commercially effective execution across the cluster. Working across Sales, Revenue Growth Management, Trade Development, Demand Acceleration, Finance and Strategy & Transformation, you will ensure that GTM models, route-to-market strategies, tools and capabilities are adapted to local market needs and deployed effectively.

The role combines strategic thinking with hands‑on execution. You will identify opportunities to improve how SodaStream reaches customers, deploy new routes to market and channels, optimise field‑force effectiveness, and drive consistent adoption of new ways of working across markets.

Responsibilities

1. GTM Strategy & Deployment

• Translate global GTM strategy into market-specific execution plans across the UK & Northern Europe cluster.
• Adapt route-to-market, channel and coverage models to local market needs while ensuring consistent deployment of GTM standards.
• Establish clear GTM standards and ensure consistent deployment across cluster markets.

2. Channel Development & Sales Effectiveness

• Identify and deliver growth opportunities across channels, customers, distributors and routes to market.
• Optimise territory design, customer coverage and field-force deployment to improve productivity and execution.

3. Capability & Execution Excellence

• Drive adoption of GTM tools, processes and ways of working.
• Lead implementation of new GTM initiatives and build market capabilities through training, coaching and best‑practice sharing.

4. Performance & Continuous Improvement

• Monitor GTM performance, identifying opportunities to improve customer coverage, execution quality, sales productivity and cost-to-serve.
• Use data and market insights to prioritise actions, measure impact and drive continuous improvement across the cluster.

How Success Will Be Measured

Success in the role will be demonstrated through:

• GTM execution: improved customer coverage, call effectiveness and in-market execution.
• Salesforce productivity: improved route efficiency, field-force productivity and cost-to-serve.
• Channel growth: successful expansion into priority and emerging channels and delivery of incremental customer and sales opportunities.
• Continuous improvement: measurable improvements driven by data, market insight and sharing of best practice.

Qualifications

You will bring significant experience in Sales, Commercial Excellence or Go-To-Market within an FMCG or similarly fast-paced, customer-led environment.

You are likely to have:

• 8–10 years' relevant commercial experience, with strong exposure to field sales and in-market execution.
• Proven expertise in route-to-market strategy, customer coverage, territory design and salesforce productivity.
• A track record of implementing new tools, processes, capabilities and ways of working at scale.
• Experience working across multiple markets, ideally within a regional or cluster environment.
• Strong analytical and commercial skills, with the ability to turn data and insight into practical action.