Demand Accelerator Manager UK & Benelux - SodaStream

Overview

Soda Stream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers.

With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

Soda Stream is part of the Pepsi Co product family, which supports the Pepsi Co Positive (pep+) initiative and champions strong business and social values to lead positive change.

At Soda Stream, we put the planet and people first – to help create a better, more sustainable future for generations to come.

Want to change the way the world drinks?

As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets.

This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels.

You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards.

Responsibilities

• Demand acceleration & growth strategy
• Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
• Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts).
• Develop Category Leadership initiatives and selling story for Soda Stream across retail and digital environments to elevate customer collaboration as part of WCCE.
• Perfect store & commercial excellence
• Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.
• Drive continuous improvement through KPI’s performance tracking and field feedback loops.
• Facilitate course corrective actions and identify capabilities/performance gaps.
• Customer & channel development
• Own the market category leadership agenda across all channels and co‑develop insight‑led selling story to the trade.
• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
• Drive channel‑specific strategies tailored to on-line and off-line channels.
• Cross-Functional Leadership
• Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
• Lead and inspire cross-functional teams to deliver integrated commercial solutions.
• Foster a culture of agility, innovation, and data‑driven decision‑making

Qualifications

• Key capabilities & experience
• Proven experience in commercial strategy, demand generation, or category management.
• Strong track record in FMCG or consumer goods, ideally across multiple markets.
• Deep expertise in Perfect Store and retail execution excellence.
• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
• Strong commercial acumen.
• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
• Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.
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