At a Glance
- Tasks: Lead mobile app marketing strategies to acquire and engage users.
- Company: Join a vibrant global fintech with a collaborative culture.
- Benefits: Competitive salary, remote work options, and personal development opportunities.
- Other info: Flexible working arrangements and a focus on diversity and inclusion.
- Why this job: Make an impact in a dynamic role with innovative marketing campaigns.
- Qualifications: Experience in mobile app marketing and strong analytical skills.
The predicted salary is between 50000 - 65000 € per year.
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You’ll find our 700+ team currently across 12 locations and 9 time zones.
We are on the lookout for a visionary and data-savvy Mobile App Marketing Manager to lead our mission in acquiring, engaging, and retaining app users. In this dynamic role, you'll harness your expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Working closely with talented teams across design, product, and content, you'll drive the flawless execution of cutting-edge marketing campaigns that deliver outstanding results.
Key Responsibilities:
- Support our mobile marketing strategy, setting up and managing campaigns across ASO, ASA, GPSO, and other key channels
- Align marketing efforts with product, design, and content teams
- Prepare creative briefs for content & design teams
- Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
- Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
- Integrate data into Tableau for insights
- Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
- Incorporate user feedback via NPS, ratings, and reviews
- Leverage tools such as Firebase, Mixpanel, and Instabug
- Grow revenue through ARPU, LTV, and monetization optimization
- Use churn prediction and segmentation for targeted retention
- Analyze revenue data in Tableau using App Store and Google Play insights
- Manage and optimize the mobile marketing budget to maximize ROI
- Allocate spend effectively across channels to hit performance goals
About you:
- Proven experience running mobile app marketing campaigns, ideally in a high-growth or tech-focused organization
- Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
- Strong analytical skills with a demonstrated ability to use data to inform decision-making
- Track record of delivering measurable growth in app installs, engagement, and revenue
- Excellent communication and leadership skills, with the ability to manage cross-functional collaboration
- Passion for innovation and continuous learning in mobile app marketing
Why you will enjoy working with us:
- Competitive salary structure including company bonus scheme
- Annual remuneration review
- Employee referral bonuses for referring top talent to the company
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 4 weeks per year
- Ongoing personal development & learning opportunities
- 3 paid volunteering days per year & Workplace Giving Program
- 10 days of Company paid sick leave annually
- Paid vacation annually
- Employee monthly & quarterly recognition programs for outstanding performance and achievements
- Frequent events and celebrations
- Pension fund
- Employee Assistance Program & Wellbeing
- Comprehensive medical group insurance
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background. “We are a 2025 Circle Back Initiative Employer – we respond to every applicant”. We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
App Marketing Manager in London employer: Pepperstone
At Pepperstone, we pride ourselves on being a transformative global fintech that fosters a vibrant and diverse work culture. As an App Marketing Manager, you'll enjoy a competitive salary, flexible working options, and numerous opportunities for personal development, all while collaborating with a passionate team dedicated to innovation and growth. With our commitment to employee wellbeing and recognition, Pepperstone is an excellent employer for those seeking meaningful and rewarding careers in the fast-paced world of mobile app marketing.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous app marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in areas like ASO and user engagement strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace App Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for mobile app marketing! Share specific examples of campaigns you've run and how they made an impact. We love candidates who are genuinely excited about what they do.
Be Data-Driven:Since we're all about results, make sure to highlight your analytical skills. Talk about how you've used data to inform your decisions and drive growth in previous roles. Numbers speak volumes!
Tailor Your Application:Don’t just send a generic application. Make it personal! Align your experience with the key responsibilities mentioned in the job description. Show us why you’re the perfect fit for this role at Pepperstone.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Pepperstone
✨Know Your Metrics
As an App Marketing Manager, you'll need to be familiar with key performance indicators like CPI, CPA, and ROAS. Brush up on these metrics before your interview, and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your ASO Skills
Make sure you can talk about your experience with App Store Optimization and Google Play Store Optimization. Prepare examples of successful campaigns you've managed, including the strategies you employed and the results achieved.
✨Collaborative Spirit
Pepperstone values cross-functional collaboration. Be prepared to share examples of how you've worked with design, product, and content teams in previous roles. Highlight your communication skills and how they contributed to successful project outcomes.
✨Passion for Innovation
Demonstrate your enthusiasm for mobile app marketing and staying ahead of trends. Discuss any recent developments in the industry that excite you and how you plan to incorporate innovative strategies into your work at Pepperstone.
