At a Glance
- Tasks: Lead mobile app marketing strategies and drive user engagement and retention.
- Company: Join a dynamic fintech company with a vibrant and diverse culture.
- Benefits: Enjoy competitive salary, flexible working, and personal development opportunities.
- Other info: Collaborative team atmosphere with excellent growth potential.
- Why this job: Make an impact in a fast-paced environment while innovating in app marketing.
- Qualifications: Experience in mobile app marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You’ll find our 700+ team currently across 12 locations and 9 time zones.
We’re on the lookout for a visionary and data-savvy Mobile App Marketing Lead to spearhead our mission of acquiring, engaging, and retaining app users. In this exciting role, you’ll harness your deep expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Partnering closely with dynamic teams across design, product, and content, you’ll drive the flawless execution of cutting-edge marketing campaigns that deliver outstanding results.
Key responsibilities:
- Build and drive a comprehensive mobile marketing strategy across ASO, ASA, GPSO, and other key channels
- Align marketing efforts with product, design, and content teams
- Stay current with mobile trends to maintain competitive edge
- Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
- Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
- Integrate data into Tableau for insights
- Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
- Incorporate user feedback via NPS, ratings, and reviews
- Leverage tools such as Firebase, Mixpanel, and Instabug
- Grow revenue through ARPU, LTV, and monetization optimization
- Use churn prediction and segmentation for targeted retention
- Analyze revenue data in Tableau using App Store and Google Play insights
- Build and lead a collaborative, high-performing marketing team
- Foster accountability and continuous improvement
- Manage and optimize the mobile marketing budget to maximize ROI
- Allocate spend effectively across channels to hit performance goals
About you:
- Proven experience leading mobile app marketing teams, ideally in a high growth or tech-focused organization
- Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
- Strong analytical skills with a demonstrated ability to use data to inform decision-making
- Track record of delivering measurable growth in app installs, engagement, and revenue
- Excellent communication and leadership skills, with the ability to manage cross-functional collaboration
- Passion for innovation and continuous learning in mobile app marketing
Why you will enjoy working with us:
- Competitive salary structure including company bonus scheme
- Annual remuneration review
- Employee referral bonuses for referring top talent to the company
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 4 weeks per year
- Ongoing personal development & learning opportunities
- 3 paid volunteering days per year & Workplace Giving Program
- 10 days of Company paid sick leave annually
- Paid vacation annually
- Employee monthly & quarterly recognition programs for outstanding performance and achievements
- Frequent events and celebrations
- Pension fund
- Employee Assistance Program & Wellbeing
- Comprehensive medical group insurance
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background. “We are a 2025 Circle Back Initiative Employer – we respond to every applicant”. We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
App Marketing Lead in London employer: Pepperstone
At Pepperstone, we pride ourselves on being a transformative global fintech that fosters a vibrant and diverse work culture. As an App Marketing Lead, you'll enjoy a competitive salary, flexible working options, and numerous opportunities for personal development, all while collaborating with a passionate team dedicated to innovation and growth. With our commitment to employee well-being and recognition, you'll find a rewarding environment that encourages you to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and app marketing space. Use LinkedIn to connect with current employees at Pepperstone and ask for insights about the company culture and the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with ASO, ASA, and GPSO. Be ready to discuss how you've driven growth in previous roles during interviews.
✨Tip Number 3
Stay updated on trends! Follow industry news and be prepared to discuss recent developments in mobile app marketing. This shows you're passionate and knowledgeable, which is exactly what Pepperstone is looking for.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Pepperstone team. Don’t miss out!
We think you need these skills to ace App Marketing Lead in London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for mobile app marketing! Share your experiences and what drives you in this field. A genuine passion can really make your application stand out.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant skills and experiences. We want to see how your background aligns with our mission and the role of App Marketing Lead.
Be Data-Driven:Since we’re all about analytics, don’t forget to showcase your analytical skills. Mention specific tools you've used and how you've leveraged data to drive results in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Pepperstone
✨Know Your Metrics
As an App Marketing Lead, you'll need to be familiar with key performance indicators like CPI, CPA, and ROAS. Brush up on these metrics before your interview, and be ready to discuss how you've used them to drive app growth in the past.
✨Showcase Your ASO Expertise
Make sure you can talk about your experience with App Store Optimization and Google Play Store Optimization. Prepare specific examples of how you've improved app visibility and user acquisition through these strategies.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with design, product, and content teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how they contributed to successful marketing campaigns.
✨Stay Ahead of Mobile Trends
Research the latest trends in mobile app marketing and be prepared to discuss how you would apply them at Pepperstone. Showing that you're proactive about staying current will demonstrate your passion for innovation in the field.
