At a Glance
- Tasks: Lead mobile app marketing strategies and drive user engagement and retention.
- Company: Join a vibrant global fintech with a collaborative culture.
- Benefits: Competitive salary, flexible working, personal development, and paid volunteering days.
- Other info: Be part of a diverse team with excellent career growth opportunities.
- Why this job: Make an impact in a fast-paced environment while innovating in app marketing.
- Qualifications: Experience in mobile app marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organisational culture is ever‑evolving, vibrant, diverse, global, and results‑focused. You’ll find our 700+ team currently across 12 locations and 9 time zones.
We’re on the lookout for a visionary and data‑savvy Mobile App Marketing Lead to spearhead our mission of acquiring, engaging, and retaining app users. In this exciting role, you’ll harness your deep expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Partnering closely with dynamic teams across design, product, and content, you’ll drive the flawless execution of cutting‑edge marketing campaigns that deliver outstanding results.
Key responsibilities:
- Build and drive a comprehensive mobile marketing strategy across ASO, ASA, GPSO, and other key channels
- Align marketing efforts with product, design, and content teams
- Stay current with mobile trends to maintain competitive edge
- Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
- Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
- Integrate data into Tableau for insights
- Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
- Incorporate user feedback via NPS, ratings, and reviews
- Leverage tools such as Firebase, Mixpanel, and Instabug
- Grow revenue through ARPU, LTV, and monetization optimization
- Use churn prediction and segmentation for targeted retention
- Analyze revenue data in Tableau using App Store and Google Play insights
- Build and lead a collaborative, high‑performing marketing team
- Foster accountability and continuous improvement
- Manage and optimize the mobile marketing budget to maximize ROI
- Allocate spend effectively across channels to hit performance goals
About you:
- Proven experience leading mobile app marketing teams, ideally in a high growth or tech‑focused organization
- Expertise in ASO, ASA, GPSO, and mobile‑specific marketing tools and platforms
- Strong analytical skills with a demonstrated ability to use data to inform decision‑making
- Track record of delivering measurable growth in app installs, engagement, and revenue
- Excellent communication and leadership skills, with the ability to manage cross‑functional collaboration
- Passion for innovation and continuous learning in mobile app marketing
Why you will enjoy working with us:
- Competitive salary structure including company bonus scheme
- Annual remuneration review
- Employee referral bonuses for referring top talent to the company
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option – work from anywhere for up to 4 weeks per year
- Ongoing personal development & learning opportunities
- 3 paid volunteering days per year & Workplace Giving Program
- 10 days of Company paid sick leave annually
- Paid vacation annually
- Employee monthly & quarterly recognition programs for outstanding performance and achievements
- Frequent events and celebrations
- Pension fund
- Employee Assistance Program & Wellbeing
- Comprehensive medical group insurance
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start‑up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/. Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background. We are a 2025 Circle Back Initiative Employer – we respond to every applicant.
App Marketing Lead employer: Pepperstone
At Pepperstone, we pride ourselves on being a transformative global fintech that fosters a vibrant and diverse work culture. As an App Marketing Lead, you'll enjoy a competitive salary, flexible working options, and numerous opportunities for personal development, all while collaborating with a passionate team dedicated to innovation and growth. With our commitment to employee wellbeing and recognition, Pepperstone is not just a workplace; it's a community where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Lead
✨Tip Number 1
Get your networking game on! Connect with folks in the fintech and app marketing space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy to reach out for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past app marketing successes. Include metrics and case studies that highlight your expertise in ASO, ASA, and GPSO. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on the latest mobile marketing trends. Be ready to discuss how you’ve used data to drive decisions and improve app performance. We love candidates who can demonstrate their analytical skills and passion for innovation!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you’re genuinely interested and keeps you top of mind as they make their decision.
We think you need these skills to ace App Marketing Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for mobile app marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Pepperstone.
Tailor Your Experience:Make sure to highlight your relevant experience in ASO, ASA, and GPSO. We love seeing how your past roles have prepared you for this position, so don’t hold back on those specific achievements that demonstrate your skills!
Be Data-Driven:Since we’re all about results, include examples of how you've used data to drive decisions in your previous roles. Mention any tools you’ve used like AppsFlyer or Google Ads, as we’re keen on candidates who can leverage data effectively.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and why you’re a great fit for our vibrant culture, but ensure your application reflects the seriousness of the opportunity. And don’t forget to apply through our website!
How to prepare for a job interview at Pepperstone
✨Know Your Stuff
Before the interview, dive deep into the world of app marketing. Familiarise yourself with ASO, ASA, and GPSO strategies. Be ready to discuss how you've used these tools in past roles and how they can benefit Pepperstone.
✨Showcase Your Data Skills
Prepare to talk about your experience with analytics tools like AppsFlyer and Tableau. Bring examples of how you've tracked KPIs and used data to drive marketing decisions. This will show that you can make informed choices that lead to growth.
✨Collaborative Spirit
Pepperstone values teamwork, so be ready to share examples of how you've successfully collaborated with design, product, and content teams. Highlight any cross-functional projects you've led or contributed to, showcasing your leadership skills.
✨Stay Ahead of Trends
Research current mobile marketing trends and be prepared to discuss how they could apply to Pepperstone's strategy. Showing that you're proactive about learning and adapting will demonstrate your passion for innovation in the field.
