At a Glance
- Tasks: Lead app marketing strategies and execute innovative campaigns to drive user growth.
- Company: Join a dynamic tech company with a collaborative and friendly culture.
- Benefits: Enjoy competitive salary, flexible working, and ongoing personal development opportunities.
- Other info: Remote work options and a commitment to diversity and inclusion.
- Why this job: Make a real impact in mobile marketing while working with talented teams.
- Qualifications: Experience in mobile app marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 € per year.
The Role
We are on the lookout for a visionary and data-savvy Mobile App Marketing Manager to lead our mission in acquiring, engaging, and retaining app users. In this dynamic role, you'll harness your expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Working closely with talented teams across design, product, and content, you'll drive the flawless execution of cutting‑edge marketing campaigns that deliver outstanding results.
Key Responsibilities
- Support our mobile marketing strategy, setting up and managing campaigns across ASO, ASA, GPSO, and other key channels
- Align marketing efforts with product, design, and content teams
- Prepare creative briefs for content & design teams
- Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
- Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
- Integrate data into Tableau for insights
- Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
- Incorporate user feedback via NPS, ratings, and reviews
- Leverage tools such as Firebase, Mixpanel, and Instabug
- Grow revenue through ARPU, LTV, and monetization optimization
- Use churn prediction and segmentation for targeted retention
- Analyze revenue data in Tableau using App Store and Google Play insights
- Manage and optimize the mobile marketing budget to maximize ROI
- Allocate spend effectively across channels to hit performance goals
About you
- Proven experience running mobile app marketing campaigns, ideally in a high-growth or tech-focused organization
- Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
- Strong analytical skills with a demonstrated ability to use data to inform decision‑making
- Track record of delivering measurable growth in app installs, engagement, and revenue
- Excellent communication and leadership skills, with the ability to manage cross-functional collaboration
- Passion for innovation and continuous learning in mobile app marketing
Why you will enjoy working with us
- Competitive salary structure including company bonus scheme
- Annual remuneration review
- Employee referral bonuses for referring top talent to the company
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 4 weeks per year
- Ongoing personal development & learning opportunities
- 3 paid volunteering days per year & Workplace Giving Program
- 10 days of Company paid sick leave annually
- Paid vacation annually
- Employee monthly & quarterly recognition programs for outstanding performance and achievements
- Frequent events and celebrations
- Pension fund
- Employee Assistance Program & Wellbeing
- Comprehensive medical group insurance
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background. We are a 2025 Circle Back Initiative Employer – we respond to every applicant.
App Marketing Manager in London employer: Pepperstone Group
At Pepperstone, we pride ourselves on being an exceptional employer, offering a competitive salary structure and a genuinely collaborative culture that fosters innovation and personal growth. Our flexible working options, including remote work opportunities, along with comprehensive benefits such as paid volunteering days and a robust employee recognition program, make us an attractive choice for those seeking meaningful and rewarding employment in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past app marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to app marketing. Be ready to discuss your experience with ASO, ASA, and how you've used data to drive results. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace App Marketing Manager in London
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience with ASO, ASA, and GPSO in your application. We want to see how you've used these skills to drive growth and engagement in previous roles.
Be Data-Driven:Since we're all about data here at StudySmarter, include specific metrics and KPIs from your past campaigns. Show us how your analytical skills have led to measurable success!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. We love seeing candidates who take the time to connect their experience with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pepperstone Group
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your ASO Skills
Prepare examples of your experience with App Store Optimisation (ASO) and Google Play Store Optimisation (GPSO). Highlight specific strategies you've implemented that led to increased app visibility and user acquisition.
✨Collaboration is Key
Since this role involves working closely with design, product, and content teams, think of instances where you've successfully collaborated across departments. Be ready to share how you managed creative briefs and ensured alignment on marketing strategies.
✨Data-Driven Decision Making
Demonstrate your analytical skills by discussing how you've integrated data into your marketing strategies. Mention tools like Tableau, AppsFlyer, or Firebase that you've used to derive insights and inform your decisions.
