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- Tasks: Lead a groundbreaking marketing initiative for the UK Armed Forces, focusing on client service and strategy.
- Company: Join TMP, a leading talent advisory agency with ambitious growth plans and a commitment to innovation.
- Benefits: Enjoy 27 days holiday, hybrid working, health benefits, and opportunities for personal development.
- Why this job: Make a long-term impact on national defence while working in a dynamic, award-winning environment.
- Qualifications: Proven experience in client leadership, strategic marketing, and managing complex relationships.
- Other info: Full SC clearance required; we welcome diverse applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
This is a career-defining business leadership opportunity, working on a history-changing contract. For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce. As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces – and help transform the defence of the nation.
The Role
It starts with focusing on the transition phase of the contract. Over this first 21 months, your priorities will include building an industry-leading client service team. You'll nurture strong relationships with senior stakeholders across the Armed Forces, to understand the needs of each service. Working closely with the Head of AFRS and Strategy Director AFRS to build a 2-year marketing strategy, you'll collaborate with creative teams to develop inspiring campaigns ready for launch in 2027. We'll look to you to create a strong client platform for the contract to flourish. And, after the transition phase, your responsibilities will include:
- Continuing to work closely with the 3 Services and the Serco consortium to ensure the programme's ongoing success
- Ensuring marketing strategies are effectively driving pipelines across all areas
- Understanding the performance of existing campaigns and opportunities for growth
- Identifying and delivering continuous improvement and innovation
- Ensuring the smooth running of the client service team to deliver a seamless service to AFRS.
Who we're looking for
An experienced client leader, you're a confident networker with the gravitas and ability to sell complex strategic marketing solutions. You've led and inspired teams, to build a high-performance culture. And, with the ability to manage a P&L, you always take a structured approach. You'll bring:
- Expertise of building long-term client relationships within complex or multi-structured organisations
- Expertise of driving customer satisfaction with a focus on delivering according to KPIs
- Ability to navigate and work effectively across complex matrix management structures, working with and influencing partner organisations
- Deep understanding of B2C & B2B marketing strategies both above and below the line
- Experience of managing complex pipelines and deploying multiple multi-channel activations, with a strong understanding of marketing strategy and media.
Please note, this role will require full SC clearance.
What's in it for me?
As a TMP Worldwide (part of PeopleScout) employee, you're set to gain so much from being part of our team, including:
- Time off to rest, recover or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
- Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
- A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
- Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
- Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym
- Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.
About us
TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We're one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024 we developed ‘out think', a new proposition for the agency to go to market. Out think is all about digital and social-first thinking, with innovation at the heart of our offering. It's about finding new ways to help our clients succeed. TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc Group. We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next steps / Call to action
If this sounds like you, we'd love to hear from you. Click the apply button and start your application today!
Business Director AFRS employer: PeopleScout UK
Contact Detail:
PeopleScout UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director AFRS
✨Tip Number 1
Network strategically with professionals in the defence and marketing sectors. Attend industry events or webinars where you can meet potential colleagues or stakeholders from the UK Armed Forces, as building these relationships will be crucial for your role.
✨Tip Number 2
Familiarise yourself with the current marketing strategies used by the UK Armed Forces. Understanding their past campaigns and how they engage with both B2C and B2B audiences will give you a solid foundation to discuss innovative ideas during interviews.
✨Tip Number 3
Prepare to demonstrate your experience in managing complex client relationships. Think of specific examples where you've successfully navigated multi-structured organisations and how you’ve driven customer satisfaction through effective marketing solutions.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built high-performance teams in the past. Be ready to share your approach to nurturing talent and fostering a culture of excellence, as this will resonate well with the expectations for the Business Director role.
We think you need these skills to ace Business Director AFRS
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Business Director AFRS position. Tailor your application to highlight how your experience aligns with the specific needs outlined in the job description.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, particularly in client management and strategic marketing. Use quantifiable achievements to demonstrate your impact in previous roles, especially those that relate to B2C and B2B marketing strategies.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the opportunity to work with the UK Armed Forces. Highlight your ability to build long-term client relationships and your experience in managing complex marketing strategies. Make it personal and engaging to stand out.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at PeopleScout UK
✨Understand the Role and Responsibilities
Make sure you have a clear understanding of the Business Director role and its responsibilities. Familiarise yourself with the Armed Forces Recruitment Service (AFRS) and how it operates, as well as the specific challenges and opportunities that come with this unique contract.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in leading teams and building high-performance cultures. Be ready to provide examples of how you've inspired and motivated your team to achieve success, especially in complex environments.
✨Demonstrate Client Relationship Expertise
Highlight your ability to build long-term relationships with clients, particularly in multi-structured organisations. Share specific instances where you've successfully navigated complex client needs and delivered strategic marketing solutions.
✨Prepare for Strategic Discussions
Since the role involves developing a two-year marketing strategy, be prepared to discuss your approach to creating effective marketing strategies. Think about how you would analyse existing campaigns and identify opportunities for growth and innovation.
