Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead client relationships for the UK Armed Forces recruitment marketing contract.
- Company: TMP is a top talent advisory agency, part of PeopleScout, with ambitious growth plans.
- Benefits: Enjoy 27 days holiday, hybrid work options, health benefits, and personal development plans.
- Why this job: Make a lasting impact on the UK's defense while working in a dynamic, innovative environment.
- Qualifications: Experience in client leadership, strategic marketing, and managing complex campaigns required.
- Other info: Full SC clearance is necessary for this role.
The predicted salary is between 43200 - 72000 £ per year.
This is a career-defining client leadership opportunity, working on a history-changing contract.
For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce.
As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces – and help transform the defence of the nation.
It means having the very best client leadership in place, to lead the day-to-day client relationship for a single Service. And that\’s where we need you.
The Role
It starts with focusing on the transition phase of the contract. Over this first 21 months, your priorities will include developing strong relationships with all stakeholders at a single Service level to build a complete picture of the requirements. It\’s about understanding what\’s worked previously and what success looks like for the Service. Working closely with the Business Director AFRS and Strategy Director AFRS to build and deliver a 2-year marketing strategy, you\’ll make sure everything\’s ready for a smooth launch in 2027.
We\’ll look to you to create a strong client platform for the contract to flourish. And, after the transition phase, your responsibilities will include:
- Continuing to work closely with the Service and the Serco consortium, ensuring marketing strategies are effectively driving pipelines across all areas.
- Understanding the performance of existing campaigns and opportunities for growth.
- Identifying and delivering continuous improvement and innovation across the duration of the contract.
- Collaborating with the Business Director AFRS to identify tri-Service opportunities over and above single Service requirements.
- Ensuring the smooth running of the client service team to deliver a seamless service to AFRS.
Who we\’re looking for
An experienced client leader, you\’re a confident networker with the gravitas and ability to sell complex strategic marketing solutions. You\’ve built and led teams too. And, with the ability to deliver accurate commercial forecasts, you always take a structured approach.
You\’ll bring:
- Expertise of building long-term client relationships within complex or multi-structured organisations.
- Expertise of driving customer satisfaction with a focus on delivering according to KPIs.
- Good understanding of B2C & B2B marketing across ATL and BTL strategies.
- Experience of managing complex pipelines and deploying multiple multi-channel activations, with a strong understanding of marketing strategy and media.
Please note, this role will require full SC clearance.
What\’s in it for me?
As a TMP Worldwide (part of PeopleScout) employee, you\’re set to gain so much from being part of our team, including:
- Time off to rest, recover or conquer items on the bucket list with 27 days\’ holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days.
- Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme.
- A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more.
- Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement.
- Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym.
- Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.
About us
TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We\’re one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024 we developed ‘out think\’, a new proposition for the agency to go to market. Out think is all about digital and social-first thinking, with innovation at the heart of our offering. It\’s about finding new ways to help our clients succeed.
TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc Group.
We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next steps / Call to action
If this sounds like you, we\’d love to hear from you. Click the apply button and start your application today!
#J-18808-Ljbffr
Account Director AFRS employer: PeopleScout UK
Contact Detail:
PeopleScout UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director AFRS
✨Tip Number 1
Familiarize yourself with the UK Armed Forces and their recruitment strategies. Understanding their unique challenges and successes will help you demonstrate your expertise in building long-term client relationships.
✨Tip Number 2
Network with professionals in the defense and marketing sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the latest trends in B2C and B2B marketing.
✨Tip Number 3
Showcase your experience in managing complex pipelines and multi-channel activations. Prepare examples of past campaigns where you successfully drove customer satisfaction and met KPIs, as this will resonate with the hiring team.
✨Tip Number 4
Research TMP's recent projects and their approach to innovative marketing solutions. Being able to discuss how your skills align with their goals will set you apart during the interview process.
We think you need these skills to ace Account Director AFRS
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Account Director AFRS position. Tailor your application to highlight how your experience aligns with the specific needs of TMP and the UK Armed Forces.
Highlight Relevant Experience: Focus on showcasing your expertise in client leadership and relationship building within complex organizations. Provide concrete examples of how you've successfully managed multi-channel marketing strategies and driven customer satisfaction in previous roles.
Demonstrate Strategic Thinking: In your application, emphasize your ability to develop and implement marketing strategies. Discuss any relevant experience you have in creating long-term plans that align with business objectives, particularly in B2C and B2B contexts.
Showcase Your Leadership Skills: Since this role requires strong leadership capabilities, be sure to mention your experience in building and leading teams. Highlight instances where you've motivated your team to achieve KPIs and deliver successful outcomes.
How to prepare for a job interview at PeopleScout UK
✨Understand the Client's Needs
Before the interview, research the UK Armed Forces and their recruitment strategies. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Showcase Your Leadership Skills
Highlight your experience in leading teams and managing client relationships. Provide specific examples of how you've successfully driven customer satisfaction and met KPIs in previous roles.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing marketing strategies. Share insights on how you would create a two-year marketing plan for the Armed Forces Recruitment Service and what metrics you would use to measure success.
✨Prepare for Complex Scenarios
Expect questions about managing complex pipelines and multi-channel activations. Think of examples where you've navigated challenges in similar environments and how you delivered innovative solutions.
