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- Tasks: Lead innovative digital marketing strategies across multiple brands and drive business growth.
- Company: Join PeopleScout, a top RPO provider with a focus on creativity and collaboration.
- Benefits: Enjoy 27 days holiday, health benefits, hybrid work, and tailored career development.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marketing.
- Qualifications: Proven B2B marketing experience with strong strategic and creative skills.
- Other info: Be part of a diverse team that values innovation and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Senior Digital Marketing Lead Location: London – TCR Drive business across multiple brands and see our work through every stage of the funnel. As a Senior Digital Marketing Lead, your central focus will be PeopleScout, our RPO brand. But you\’ll also lend your expertise to TMP (Talent Advisory) and Springboard (Tech) brands. For all, you\’ll spearhead a marketing strategy focused on sales enablement, pipeline generation, client retention, and brand positioning. You\’ll also work to deepen our client relationships. Your aim will be to transform marketing into a performance engine: connecting awareness to lead generation, and engagement to revenue. To achieve this, you\’ll work closely with the Managing Director and Commercial Leaders to deliver targeted, insight-driven campaigns with measurable value. Plus, you\’ll line manage the Marketing Campaigns Manager. You\’ll combine strategic thinking with team management, execution oversight, and a knack for cross-functional collaboration. What you\’ll do: Deliver marketing strategies that drive qualified leads, pipeline conversion, and client engagement Align activity to commercial goals: revenue growth, retention, and upsell Define clear KPIs and continuously improve marketing ROI Partner with BD and Client teams to shape go-to-market and account-based strategies Own full-funnel strategy: from awareness to loyalty Plan and activate integrated campaigns across paid, owned, and earned channels Build dashboards to track pipeline impact and campaign performance Use data to guide content, channel mix, and spend Create tools for every sales stage: decks, case studies, battle cards, landing pages, briefs Develop targeted campaigns for priority sectors and solutions (RPO, EVP, Employer Brand, Media, Early Careers) Collaborate with BD to align campaigns to market trends and client needs Elevate TMPW and PeopleScout brands through insight-led thought leadership Lead regional content production: articles, webinars, reports, social, video Ensure consistent, compelling messaging across all touchpoints Oversee paid media, SEO/SEM, email automation, landing pages, and social strategy Optimise spend to maximise reach, engagement, and lead generation Own performance tracking: CRM attribution, ROI, and monthly dashboards Lead strategy and delivery of events: owned, sponsored, virtual, and in-person Align events to pipeline goals and ensure qualified follow-up Build partner programmes to expand reach and co-create content Act as a strategic partner to commercial leaders Collaborate with Global Marketing to localise and amplify content Champion company values and lead by example Motivate and develop team through feedback, goal setting, and performance management Who you are: Your proven track record in B2B marketing has been defined by strong strategic thinking and creative problem solving. With a commercial, data-driven mindset, it\’s rare that you don\’t pick up on even the smallest of details. This is complemented by superb communication and storytelling skills – written, verbal and visual. Your approach is collaborative and you\’re comfortable influencing stakeholders at all levels. Working across brand and performance marketing disciplines doesn\’t frighten you, it energises you. And you\’re keen to address it in a way that is highly organised, outcome-focused and calm, even when the pressure rises. You\’ll bring: * Proven track record in B2B marketing, with clear evidence of driving commercial outcomes. * Strong understanding of full-funnel marketing, lead generation, and sales enablement. * Experience building and leading marketing teams in a fast-paced, client-first organisation. * Demonstrated success aligning marketing and sales to accelerate pipeline and improve win rates. * Hands-on experience with marketing automation (e.g. Pardot), CRM (e.g. Salesforce), analytics platforms. * Bachelor\’s degree (or equivalent) in Marketing, or other related field. Nice to have: * Experience working with service propositions such as RPO, employer branding, EVP, DEI, early careers and talent technology. * Experience developing account-based marketing strategies and playbooks What\’s in it for me? As a PeopleScout employee, you\’re set to gain so much from being part of our team, including: * Time off to rest, recover or conquer items on the bucket list with 27 days\’ holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days * Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme * A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more * Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement * Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym * Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme. About us PeopleScout is one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group. We\’re home to TMP — our Talent Advisory division and a market leader in employer brand, insight, media & social, content, comms, and creative solutions. We\’re one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024, TMP developed outthink, a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It\’s about finding new ways to help our clients succeed. We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Next steps/Call to action If this sounds like you, we\’d love to hear from you. Click the apply button and start your application today
Senior Digital Marketing Lead employer: PeopleScout RPO
Contact Detail:
PeopleScout RPO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in driving marketing strategies and client engagement.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and confidently when discussing your B2B marketing achievements.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest can keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Senior Digital Marketing Lead
Some tips for your application 🫡
Keep It Relevant: Make sure your application highlights your experience in B2B marketing and how it aligns with the role. We want to see how you've driven commercial outcomes and your understanding of full-funnel marketing.
Show Your Strategic Side: Don’t just list your skills; show us how you’ve used them strategically. Share examples of campaigns you've led that resulted in lead generation or client engagement. We love a good story!
Tailor Your Application: Take the time to tailor your CV and cover letter to this specific role. Mention PeopleScout, TMP, and Springboard to show you understand our brands and how you can contribute to their success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at PeopleScout RPO
✨Know Your Stuff
Before the interview, make sure you’re well-versed in the company’s brands and their marketing strategies. Familiarise yourself with PeopleScout, TMP, and Springboard, and think about how your experience aligns with their goals. This will show that you’re genuinely interested and prepared.
✨Showcase Your Data Skills
Since this role is all about transforming marketing into a performance engine, be ready to discuss how you've used data to drive decisions in past roles. Bring examples of campaigns where you defined KPIs and improved ROI, as this will highlight your analytical mindset.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about your approach to lead generation, client retention, and cross-functional collaboration. Practising these responses can help you articulate your strategic thinking clearly.
✨Demonstrate Leadership and Collaboration
As a Senior Digital Marketing Lead, you’ll need to manage teams and collaborate with various stakeholders. Be prepared to share examples of how you’ve motivated teams and worked with others to achieve common goals. This will showcase your leadership style and ability to influence.
