Media Planner, AFRS

This is a career-defining opportunity to shape the media strategy behind a nationally significant, history-changing contract. For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce. As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces and help transform the defence of the nation.

The Role

It starts with providing clear, confident media planning and channel strategy guidance across the Armed Forces Recruitment Service. From day one, you will support the Strategy Director AFRS and collaborate with the wider TMP team to shape multi-channel plans to meet the unique recruitment needs of the Royal Navy, British Army and Royal Air Force. It is about immersing yourself in the client’s world to understand each Service’s priorities, candidate personas and objectives, and how these feed into the wider media approach. You will also be helping guide audience-led decisions and inspire confidence in our media recommendations.

Your responsibilities will include:

• Supporting the delivery of a rolling 2-year marketing strategy with clear, insight-led media plans rooted in audience behaviour and channel performance
• Planning and activating tactical and bespoke campaigns, always aligned to client objectives, contractual SLAs, and cost guidelines
• Optimising media activity on an ongoing basis to ensure a strong, balanced pipeline of high-quality candidates, including a focus on gender and diversity representation
• Collaborating with the data and MI team to ensure all media is properly tagged and tracked, enabling accurate and effective performance reporting
• Liaising with media partners to gather campaign insights and negotiate the best possible rates and added-value opportunities
• Driving continuous improvement and innovation across all media planning for AFRS – bringing new ideas, new platforms and best practice thinking to the table
• Staying up to date with industry developments, emerging media products, and platform innovations to keep AFRS media plans ahead of the curve
• Ensuring accurate and timely campaign administration to support smooth delivery and reporting
• Maintaining strong, collaborative working relationships with internal teams and external partners, ensuring regular communication and shared accountability
• Playing an active role in client meetings, contributing media insight and strategic thinking
• Negotiating campaign-by-campaign rates while keeping AFRS and TMP268’s broader objectives in mind
• Working closely with the Head of Media for TMP to understand rebate structures and ensure all TMP268 media spend is properly accounted for
• Bringing a high level of attention to detail and accuracy to protect revenue and avoid any risk to gross profit

Who we’re looking for

A confident and proactive media planner, you are someone who thrives in a fast-paced, collaborative environment and knows how to get things done. With hands-on experience across digital, social, and multi-channel campaigns, you bring both strategic thinking and practical know-how to every project. You are a strong communicator, a natural negotiator, and a team player who takes pride in delivering high-quality work, right first time. You will bring:

• At least 3 years’ experience in media planning within an agency environment
• Proven ability to create and implement media strategies across the full mix of consumer touchpoints
• Experience delivering media plans and presenting rationale to clients with confidence
• A track record of working on multiple projects to tight deadlines
• Strong existing relationships with media partners
• A solid understanding of core office tools such as Word, Excel and Outlook
• Excellent communication and negotiation skills
• A team-first attitude with a proactive, ‘get stuck in’ approach
• The ability to prioritise your workload and manage competing deadlines
• A focus on detail, accuracy, and doing things right the first time
• A natural ability to build relationships, both internally and externally

Nice to have:

• Prior experience in recruitment media and working directly with clients
• Experience in international media planning and buying

What’s in it for me?

As a TMP Worldwide (part of PeopleScout) employee, you are set to gain so much from being part of our team, including:

• Time off to rest, recover or conquer items on the bucket list with 27 days’ holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.

About us

TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We are one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024 we developed ‘outthink’, a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It is about finding new ways to help our clients succeed. TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group. We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next steps / Call to action

If this sounds like you, we would love to hear from you. Click the apply button and start your application today.