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- Tasks: Craft engaging content strategies for the Armed Forces Recruitment Service targeting 16-24-year-olds.
- Company: TMP268, a creative marketing agency with a mission to protect the nation.
- Benefits: 27 days holiday, health cash plan, hybrid working, and personalised development plans.
- Why this job: Make a real impact by connecting with young audiences through innovative content.
- Qualifications: Experience in content strategy, excellent storytelling skills, and a structured approach to work.
- Other info: Join a dynamic team focused on growth and creativity in a supportive environment.
The predicted salary is between 28800 - 43200 £ per year.
Location: Bristol
You are reading this ad, so you are ready to outthink. To take your skills, knowledge and experience beyond what you thought possible. TMP268 is a creatively strategic marketing agency, home to the Armed Forces Recruitment Service.
The role:
As the Content Strategist, you will be responsible for crafting content strategies for the Armed Forces Recruitment Service (AFRS). You will immerse yourself in both the world of the AFRS and the core target audience (16–24-year-olds), creating core marketing messaging that links the two.
Through building an understanding of the core target audience's consumption habits, you will plan, develop and manage content that resonates. It will inform, create interest and subsequently convert leads into applications for the Armed Forces. You will ensure that the content serves its defined purpose across the candidate journey, and that it is optimised for various formats and across various channels. It will be your content strategising that helps to determine the long-term success of this historic contract.
To secure our positioning as strategic marketing and attraction partner, you will build and maintain strong relationships with senior stakeholders within the Armed Forces, the Ministry of Defence and other relevant organisations. You will ensure that the content strategy is understood, endorsed, and effectively implemented, inspiring confidence that we are set to deliver effective, world-class work.
Who we are looking for:
You are experienced at content strategy and/or production, paired with a deep understanding of B2C and B2B marketing strategies both above and below the line. You have worked on long-term, complex strategies over multiple channels. Content analytical tools, data and cultural insights have all informed and elevated your decision making. With a structured approach to work, you know how to effectively prioritise.
Excellent storytelling, communication and presentation skills are key. You are confident writing for digital channels, as well as editing for clarity and accessibility. You will be able to navigate and work effectively across complex matrix management structures, as well as work with/influence partner organisations. Experience of wider talent acquisition and employer brand solutions would be a plus, as would a strong understanding of the digital and business landscape. It would be preferable if you have agency experience and a degree or equivalent qualification.
What’s in it for me?
- 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days.
- Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme.
- A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more.
- Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement.
- Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym.
- Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.
About us:
Based in Bristol, TMP268 is a creatively strategic marketing agency full of curious, connected and clever problem solvers. Our focus is helping brands to grow. As part of a Serco-led consortium – the Armed Forces Recruitment Service – we also hold the contract to deliver all marketing for British Army, Royal Navy and Royal Air Force recruitment. TMP268 is part of PeopleScout, one of the leading Recruitment Process Outsourcing providers worldwide and part of the TrueBlue Inc Group.
We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Content Strategist employer: PeopleScout RPO
Contact Detail:
PeopleScout RPO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to TMP268. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content strategies and campaigns. Make it easy for us to see how you can outthink and add value.
✨Tip Number 3
Prepare for interviews by understanding the Armed Forces Recruitment Service inside out. Know their audience and think about how your strategies can resonate with 16-24-year-olds.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand the target audience for the role. As a Content Strategist, you'll be crafting messages for 16–24-year-olds, so make sure your application reflects an understanding of their interests and consumption habits.
Showcase Your Experience: Highlight your previous experience in content strategy and production. Use specific examples that demonstrate your ability to create engaging content across various channels. We want to see how you've tackled complex strategies in the past!
Be Clear and Concise: When writing your application, clarity is key! Make sure your writing is easy to read and free from jargon. Remember, you're applying for a role that values excellent storytelling and communication skills, so let those shine through in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at TMP268!
How to prepare for a job interview at PeopleScout RPO
✨Know Your Audience
Before the interview, dive deep into understanding the Armed Forces Recruitment Service's target audience. Familiarise yourself with their interests, consumption habits, and what resonates with 16–24-year-olds. This knowledge will help you demonstrate your ability to craft content strategies that truly connect.
✨Showcase Your Storytelling Skills
Prepare examples of your storytelling prowess. Bring along samples of your previous work that highlight your ability to create engaging content across various channels. Be ready to discuss how you’ve used storytelling to inform and convert leads in past projects.
✨Be Data-Driven
Highlight your experience with content analytical tools and data insights during the interview. Discuss how you've used these tools to inform your content strategies and decision-making processes. Showing that you can back up your strategies with data will impress the interviewers.
✨Build Relationships
Since the role involves working with senior stakeholders, prepare to discuss your experience in building and maintaining relationships. Share specific examples of how you've influenced partner organisations or navigated complex management structures in previous roles.
