Content Strategist in Bristol

Location: Bristol

You are reading this ad, so you are ready to outthink. To take your skills, knowledge and experience beyond what you thought possible. TMP268 is a creatively strategic marketing agency, home to the Armed Forces Recruitment Service.

The role:

As the Content Strategist, you will be responsible for crafting content strategies for the Armed Forces Recruitment Service (AFRS). You will immerse yourself in both the world of the AFRS and the core target audience (16–24-year-olds), creating core marketing messaging that links the two.

Through building an understanding of the core target audience's consumption habits, you will plan, develop and manage content that resonates. It will inform, create interest and subsequently convert leads into applications for the Armed Forces. You will ensure that the content serves its defined purpose across the candidate journey, and that it is optimised for various formats and across various channels. It will be your content strategising that helps to determine the long-term success of this historic contract.

To secure our positioning as strategic marketing and attraction partner, you will build and maintain strong relationships with senior stakeholders within the Armed Forces, the Ministry of Defence and other relevant organisations. You will ensure that the content strategy is understood, endorsed, and effectively implemented, inspiring confidence that we are set to deliver effective, world-class work.

Who we are looking for:

• You are experienced at content strategy and/or production, paired with a deep understanding of B2C and B2B marketing strategies both above and below the line.
• You have worked on long-term, complex strategies over multiple channels.
• Content analytical tools, data and cultural insights have all informed and elevated your decision making.
• With a structured approach to work, you know how to effectively prioritise.
• Excellent storytelling, communication and presentation skills are key.
• You are confident writing for digital channels, as well as editing for clarity and accessibility.
• You can navigate and work effectively across complex matrix management structures, as well as work with/influence partner organisations.
• Experience of wider talent acquisition and employer brand solutions would be a plus, as would a strong understanding of the digital and business landscape.
• Agency experience and a degree or equivalent qualification would be preferable.

What’s in it for me?

• 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days.
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme.
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more.
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement.
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym.
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.

About us:

Based in Bristol, TMP268 is a creatively strategic marketing agency full of curious, connected and clever problem solvers. Our focus is helping brands to grow.

As part of a Serco-led consortium – the Armed Forces Recruitment Service – we also hold the contract to deliver all marketing for British Army, Royal Navy and Royal Air Force recruitment.

TMP268 is part of PeopleScout, one of the leading Recruitment Process Outsourcing providers worldwide and part of the TrueBlue Inc Group.

We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.