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- Tasks: Craft engaging content strategies for the Armed Forces Recruitment Service targeting 16-24-year-olds.
- Company: TMP268, a creative marketing agency with a mission to protect the nation.
- Benefits: 27 days holiday, plus 8 bank holidays, and opportunities for personal growth.
- Why this job: Make a real impact by connecting with young audiences through innovative content.
- Qualifications: Experience in content strategy, excellent storytelling, and strong communication skills.
- Other info: Join a dynamic team with a focus on creativity and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
TMP268 is a creatively strategic marketing agency, home to the Armed Forces Recruitment Service. Protecting the nation begins here.
As the Content Strategist, you will be responsible for crafting content strategies for the Armed Forces Recruitment Service (AFRS). You will immerse yourself in both the world of the AFRS and the core target audience (16–24-year-olds), creating core marketing messaging that links the two.
Through building an understanding of the core target audience's consumption habits, you will plan, develop and manage content that resonates. It will inform, create interest and subsequently convert leads into applications for the Armed Forces. You will ensure that the content serves its defined purpose across the candidate journey, and that it is optimised for various formats and across various channels. Your content strategising will help to determine the long-term success of this historic contract.
To secure our positioning as strategic marketing and attraction partner, you will build and maintain strong relationships with senior stakeholders within the Armed Forces, the Ministry of Defence and other relevant organisations. You will ensure that the content strategy is understood, endorsed, and effectively implemented, inspiring confidence that we are set to deliver effective, world-class work.
Who we’re looking for:
- You are experienced at content strategy and/or production, paired with a deep understanding of B2C and B2B marketing strategies both above and below the line.
- You have worked on long-term, complex strategies over multiple channels.
- Content analytical tools, data and cultural insights have all informed and elevated your decision making.
- With a structured approach to work, you know how to effectively prioritise.
- Excellent storytelling, communication and presentation skills are key.
- You are confident writing for digital channels, as well as editing for clarity and accessibility.
- You can navigate and work effectively across complex matrix management structures, as well as work with/influence partner organisations.
- Experience of wider talent acquisition and employer brand solutions would be a plus, as would a strong understanding of the digital and business landscape.
- Agency experience and a degree or equivalent qualification would be preferable.
What’s in it for me?
You are set to gain so much from being part of our team, including time off to rest or conquer items on the bucket list with 27 days' holiday (+ 8).
Content Strategist in West Bromwich employer: PeopleScout EMEA
Contact Detail:
PeopleScout EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should know what makes TMP268 tick and how we can contribute to their mission. Tailor our responses to show how our skills align with their goals.
✨Tip Number 3
Showcase our work! Create a portfolio that highlights our best content strategies and campaigns. This is our chance to demonstrate our creativity and analytical skills, so let’s make it shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can keep an eye on new opportunities that pop up directly from the source.
We think you need these skills to ace Content Strategist in West Bromwich
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand the target audience for the role. In this case, think about how your content strategies can resonate with 16–24-year-olds. Tailor your application to show that you get their consumption habits and preferences.
Showcase Your Experience: Make sure to highlight your previous experience in content strategy and production. Use specific examples that demonstrate your ability to create effective B2C and B2B marketing strategies. We want to see how you've tackled complex projects and what results you achieved!
Be Clear and Concise: When crafting your application, clarity is key! Use straightforward language and avoid jargon where possible. Remember, your storytelling skills are crucial, so make sure your application reflects your ability to communicate effectively across digital channels.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at PeopleScout EMEA
✨Know Your Audience
Before the interview, dive deep into understanding the Armed Forces Recruitment Service and their target audience of 16–24-year-olds. Familiarise yourself with their values, challenges, and what resonates with them. This will help you tailor your responses and demonstrate that you can create content strategies that truly connect.
✨Showcase Your Storytelling Skills
As a Content Strategist, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss how these stories not only engaged audiences but also drove results. This will highlight your ability to create impactful content that aligns with TMP268's mission.
✨Demonstrate Analytical Thinking
Bring along examples of how you've used data and cultural insights to inform your content strategies. Discuss specific tools you've used and how they influenced your decision-making process. This shows that you're not just creative but also strategic and data-driven, which is crucial for this role.
✨Build Relationships
Since the role involves working with senior stakeholders, be prepared to discuss your experience in building and maintaining relationships. Share examples of how you've navigated complex structures and influenced partner organisations. This will show that you can effectively communicate and collaborate, which is vital for success at TMP268.
