Content Strategist

You are reading this ad, so you are ready to outthink. TMP268 is a creatively strategic marketing agency, home to the Armed Forces Recruitment Service. Protecting the nation begins here.

As the Content Strategist, you will be responsible for crafting content strategies for the Armed Forces Recruitment Service (AFRS). You will immerse yourself in both the world of the AFRS and the core target audience (16–24-year-olds), creating core marketing messaging that links the two.

Through building an understanding of the core target audience's consumption habits, you will plan, develop and manage content that resonates. It will inform, create interest and subsequently convert leads into applications for the Armed Forces. You will ensure that the content serves its defined purpose across the candidate journey, and that it is optimised for various formats and across various channels. Your content strategising will help to determine the long-term success of this historic contract.

To secure our positioning as strategic marketing and attraction partner, you will build and maintain strong relationships with senior stakeholders within the Armed Forces, the Ministry of Defence and other relevant organisations. You will ensure that the content strategy is understood, endorsed, and effectively implemented.

Who we are looking for:

• You are experienced at content strategy and/or production, with a deep understanding of B2C and B2B marketing strategies.
• You have worked on long-term, complex strategies over multiple channels.
• Content analytical tools, data and cultural insights have informed and elevated your decision making.
• You possess excellent storytelling, communication and presentation skills.
• You are confident writing for digital channels, as well as editing for clarity and accessibility.
• You can navigate and work effectively across complex matrix management structures.
• Experience of wider talent acquisition and employer brand solutions would be a plus.
• A strong understanding of the digital and business landscape is preferred.
• Agency experience and a degree or equivalent qualification would be preferable.

What’s in it for you:

• 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days.
• Great company paid benefits including health cash plan, life assurance, company pension and access to an Employee Assistance Programme.
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more.
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement.
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits.
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.

We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.