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- Tasks: Shape and elevate our brand through impactful campaigns across various channels.
- Company: Join a not-for-profit organisation committed to fairness and simplicity.
- Benefits: Generous pension, healthcare, learning opportunities, and flexible hybrid working.
- Other info: Diverse employer with a commitment to equality and employee support.
- Why this job: Make a tangible impact while championing our brand and values.
- Qualifications: Experience in managing brand awareness campaigns and media planning.
The predicted salary is between 35000 - 45000 ÂŁ per year.
At the heart of our not-for-profit organisation is a commitment and a motivation to make the future-saving experience a simple one for our members. We champion fairness and simplicity, not profit-chasing. Imagine a financial adventure where everyone's a winner, fuelled by our exceptional service and brought to life by the fantastic individuals who work for us. We're a diverse employer with a flexible, hybrid working approach, ensuring everyone gets the opportunity to come to work and be the best version of themselves.
What you'll be doing:
- As Brand Manager, you’ll play a pivotal role in shaping and elevating our external presence.
- You’ll plan, deliver and optimise high-impact brand activity across paid, earned and owned channels, leading end-to-end campaigns that grow brand awareness, consideration and positive sentiment.
- From overseeing media strategy and budget allocation to using data, insights and tracking studies to refine performance, you’ll ensure every campaign is purposeful, measurable and aligned to our strategic goals.
- This is an exciting opportunity to make a tangible impact and champion our brand across every touchpoint.
- Develop and deliver the organisation’s external brand awareness strategy, ensuring all activity enhances brand recognition, trust and consideration.
- Lead the planning, execution and optimisation of integrated brand campaigns across paid, owned and earned channels.
- Translate brand strategy into clear campaign briefs, ensuring activity aligns with brand positioning and business objectives.
- Work closely with the organisation’s strategic Brand Agency, acting as the primary day‑to‑day contact and ensuring work meets expected standards.
What we’re looking for:
- Proven experience in managing brand awareness campaigns across ATL, digital, social and other media channels.
- Strong understanding of media planning and buying, including working with media agencies and managing campaign budgets.
- Experience working closely with creative and strategic brand agencies, including briefing, evaluating creative concepts and providing clear, constructive feedback.
- Demonstrable ability to manage and optimise brand media budgets, ensuring investment aligns with strategic goals and delivers measurable ROI.
- Experience using brand tracking, market research, campaign analytics and insight tools to measure brand performance and inform decision-making.
What you can expect from us:
- Generous pension contributions with an employer contribution of up to 14%
- Real living wage
- Income protection, critical illness cover & death in service insurance
- Employee healthcare
- Parental and adoption leave
- Learning & development opportunities and study support
- Travel season ticket loans
- Volunteering days and charity payroll giving
- Onsite gym
- Social clubs and events
You can learn more about how we support our employees on our website.
Disability Statement: People's Partnership is an equal opportunities employer. We believe everyone has the right to be treated fairly, with dignity and respect. We are committed to treating all our people (and all who apply for a role at People's Partnership) equally and enabling them to perform at their best and demonstrate what they have to offer. This role may support hybrid working. To make use of this arrangement, employees must have an appropriate home working environment, including a private workspace and reliable, secure high speed internet that enables them to perform their duties effectively. We are a disability committed employer, please let us know if you need any reasonable adjustments made to our recruitment process (application, selection assessments where relevant, and interview) to enable you to show us the best “you”.
Brand Manager in Crawley employer: People's Partnership
Contact Detail:
People's Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Crawley
✨Tip Number 1
Get to know the company inside out! Research their brand values, recent campaigns, and overall mission. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to brand management. Think about how your past experiences align with their needs, and be ready to share specific examples of your successes in managing campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Brand Manager in Crawley
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for our mission shine through. We want to see how you connect with our commitment to fairness and simplicity, so share why this resonates with you!
Tailor Your Experience: Make sure to highlight your relevant experience in managing brand awareness campaigns. Use specific examples that demonstrate your skills in media planning, budget management, and working with creative agencies. We love seeing how your background aligns with what we do!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your ideas effectively. This will help us understand your thought process and how you approach brand strategy.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our organisation!
How to prepare for a job interview at People's Partnership
✨Know Your Brand Inside Out
Before the interview, dive deep into the organisation's brand values and mission. Understand how they position themselves in the market and be ready to discuss how your experience aligns with their commitment to fairness and simplicity.
✨Showcase Your Campaign Successes
Prepare specific examples of brand awareness campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns, especially across various channels like digital and social media. Be ready to discuss measurable outcomes and ROI.
✨Familiarise Yourself with Media Planning
Brush up on your knowledge of media planning and buying. Be prepared to talk about your experience working with media agencies and managing budgets. This will show that you understand the financial aspects of brand management.
✨Engage with Creative Processes
Discuss your experience collaborating with creative and strategic brand agencies. Share how you've briefed them, evaluated concepts, and provided feedback. This demonstrates your ability to translate brand strategy into actionable campaign briefs.