Short Form Content Creator at Peoples Automotive Group - Edinburgh
About The Role
You don’t just use TikTok or Instagram Reels – you live them. You’re the one sending your mates trending sounds before they go viral. You think in hooks, scroll with purpose, and already have a mental list of “I'd have done that better” every time you see a brand post.
This is an incredible opportunity to take what you already do – create, scroll, obsess over content – and turn it into your career.
This isn’t a desk job. It’s a camera‑facing, trend‑chasing, scroll‑stopping role for someone who lives on TikTok and Instagram Reels - and is happy chasing the creation of content that flies.
We’re building something different. And we need someone who’s not afraid to be the face of it.
Key Responsibilities
Plan and film original short‑form videos for TikTok, Reels and YT Shorts
Be the on‑screen personality for regular content across TikTok, Instagram Reels, and YouTube Shorts
Take ownership of video storytelling: planning, scripting and filming content independently or with internal support
Work with the marketing team to align video content with campaign activity, offers, product launches, and showroom events
Generate ideas and contribute to the weekly social content rhythm — you’ll be a key part of our creative process
Stay on top of trends, memes, formats and sounds — and use them to drive relevance
Turn product features, offers, FAQs and customer moments into engaging content
Write engaging captions and call‑to‑actions when needed
You’ll Need To Be
Confident on camera with a strong, natural presenting style
Creative and tuned in to what works on TikTok and Instagram
Self‑starting — able to plan, film and execute without waiting for perfect conditions
Collaborative — happy to work with others on ideas and content shoots
Comfortable filming using a phone or camera (no professional lighting/sound needed)
Organised and consistent — can stick to a weekly content rhythm
Passionate about helping customers, sharing useful info, and showcasing product in a non‑salesy way
Resilient – able to handle feedback, stay positive under pressure and keep creating when it’s busy
Excited by the opportunity to work independently – no hand holding, just momentum
Proactive – always looking for the next idea, the next post, the next way to improve
Basic CapCut / TikTok editing skills
Interest in cars, technology, or EVs
Previous experience creating content for a personal or brand
About The Role
You don’t just use TikTok or Instagram Reels – you live them. You’re the one sending your mates trending sounds before they go viral. You think in hooks, scroll with purpose, and already have a mental list of “I'd have done that better” every time you see a brand post.
This is an incredible opportunity to take what you already do – create, scroll, obsess over content – and turn it into your career.
This isn’t a desk job. It’s a camera‑facing, trend‑chasing, scroll‑stopping role for someone who lives on TikTok and Instagram Reels - and is happy chasing the creation of content that flies.
We’re building something different. And we need someone who’s not afraid to be the face of it.
Key Responsibilities
Plan and film original short‑form videos for TikTok, Reels and YT Shorts
Be the on‑screen personality for regular content across TikTok, Instagram Reels, and YouTube Shorts
Take ownership of video storytelling: planning, scripting and filming content independently or with internal support
Work with the marketing team to align video content with campaign activity, offers, product launches, and showroom events
Generate ideas and contribute to the weekly social content rhythm — you’ll be a key part of our creative process
Stay on top of trends, memes, formats and sounds — and use them to drive relevance
Turn product features, offers, FAQs and customer moments into engaging content
Write engaging captions and call‑to‑actions when needed
You’ll Need To Be
Confident on camera with a strong, natural presenting style
Creative and tuned in to what works on TikTok and Instagram
Self‑starting — able to plan, film and execute without waiting for perfect conditions
Collaborative — happy to work with others on ideas and content shoots
Comfortable filming using a phone or camera (no professional lighting/sound needed)
Organised and consistent — can stick to a weekly content rhythm
Passionate about helping customers, sharing useful info, and showcasing product in a non‑salesy way
Resilient – able to handle feedback, stay positive under pressure and keep creating when it’s busy
Excited by the opportunity to work independently – no hand holding, just momentum
Proactive – always looking for the next idea, the next post, the next way to improve
Basic CapCut / TikTok editing skills
Interest in cars, technology, or EVs
Previous experience creating content for a personal or brand
Content Creator in Edinburgh employer: Peoples Ford
Peoples Automotive Group is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and respect. As a Sales Executive for the new LEPAS brand in Livingston, you will enjoy uncapped earning potential, a company car, and generous employee benefits, all while being part of a team that values personal growth and customer satisfaction. With opportunities to engage with the community and showcase cutting-edge electric vehicles, this role promises a rewarding career path for passionate individuals eager to make a difference in the automotive industry.
