At a Glance
- Tasks: Own the CRM strategy and create impactful email and SMS campaigns.
- Company: Join one of the UK's fastest-growing outdoor lifestyle brands.
- Benefits: Flexible working hours, career progression, employee discounts, and free parking.
- Other info: Collaborate with creative teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on customer loyalty and revenue growth in a dynamic environment.
- Qualifications: Experience with Klaviyo and a strong understanding of customer lifecycle marketing.
The predicted salary is between 40500 - 49500 £ per year.
Are you a CRM Executive, Email Marketing Executive or Lifecycle Marketing Executive with hands-on experience using Klaviyo, looking to take ownership of the entire customer lifecycle for two fast-growing ecommerce brands where you'll have a direct impact on customer retention, loyalty and revenue growth?
On offer is the opportunity to join one of the UK's fastest-growing outdoor lifestyle brands, where you'll own the CRM function across two premium ecommerce businesses. You'll have the autonomy to shape customer journeys, test new ideas and build best-in-class email and SMS marketing programmes while working closely with the Ecommerce, Marketing and Creative teams.
In this role, you'll manage the full CRM trading calendar across both brands, creating and optimising email and SMS campaigns, building automated Klaviyo flows, segmenting audiences and improving customer retention through personalised lifecycle marketing. You'll also support loyalty programmes, referral initiatives and use customer data to increase repeat purchases and lifetime value.
This role would suit a CRM Executive, Email Marketing Executive, Customer Lifecycle Executive, Retention Marketing Executive or Ecommerce CRM Executive with strong Klaviyo experience who enjoys creating campaigns from scratch and delivering measurable commercial results.
The Role
- Own the CRM strategy across two ecommerce brands
- Create and optimise email and SMS campaigns using Klaviyo
- Build automated customer journeys and lifecycle flows
- Manage segmentation, loyalty and referral programmes
- Analyse CRM performance to improve retention and revenue
- Work closely with Ecommerce, Marketing and Creative teams
The Person
- Experience with Klaviyo and email marketing
- Shopify or ecommerce marketing experience
- Knowledge of customer lifecycle and retention marketing
- Commercial mindset with strong analytical skills
- Able to commute to South Molton
If you are interested in this role, click 'Apply Now' to forward an up-to-date copy of your CV.
We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will be dependent on the extent of your experience, qualifications, and skill set.
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