At a Glance
- Tasks: Lead global email marketing campaigns and optimise customer engagement strategies.
- Company: Join PeopleCert, a global leader in professional skills assessment and certification.
- Benefits: Competitive salary, international work environment, and free certification vouchers.
- Why this job: Make an impact in a dynamic team while enhancing your marketing skills.
- Qualifications: 3-5 years in email marketing with strong analytical and organisational skills.
- Other info: Opportunity for personal and professional growth in a diverse culture.
The predicted salary is between 35000 - 45000 £ per year.
Role Overview
Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! PeopleCert is looking for a Senior E-mail Campaigns Associate, responsible for leading the planning, execution, and optimisation of global email marketing campaigns, delivering data-driven communications that support commercial objectives, customer engagement, and lifecycle marketing across international markets.
Key Responsibilities
- Own the end-to-end execution of complex, high-volume email marketing campaigns, including audience segmentation, journey design, content briefing, setup, scheduling, QA, A/B testing, deployment, and post-campaign evaluation.
- Lead the development and optimisation of automated and lifecycle email journeys (e.g. onboarding, retention, reactivation, upselling).
- Ensure accuracy, consistency with brand guidelines, GDPR compliance, and timely delivery of all email communications across global markets.
- Act as the main point of contact for email campaigns, coordinating with Product Marketing, Content, Design, Digital, and Regional teams to align messaging and timelines.
- Drive continuous optimisation by analysing performance metrics such as open rates, click-through rates, conversions, revenue contribution, and engagement.
- Translate data and insights into actionable recommendations to improve deliverability, engagement, and ROI.
- Define and monitor KPIs, dashboards, and reporting frameworks for email marketing performance.
- Oversee campaign workflows, prioritisation, and delivery using project management tools (e.g. Wrike, Airtable, or similar).
- Mentor and support junior team members, providing guidance on best practices, QA standards, and campaign execution.
- Stay up to date with email marketing trends, tools, privacy regulations, and best practices, proactively proposing innovations and improvements.
- Ensure their work and presence are aligned with company's core values - quality, innovation, passion, integrity, clarity, and velocity.
What we look for
- Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.
- 3-5 years of hands-on experience in email marketing or digital campaign management, ideally in a multinational or B2C/B2B2C environment.
- Proven experience managing complex email campaigns and automated journeys at scale.
- Excellent command of the English language (C2 level certification desired; LanguageCert C2 LTE or C2 IESOL certificate would be a plus).
- Advanced computer literacy is required; ECDL Advanced level certification is desirable.
- Familiarity with CRM tools such as Microsoft Dynamics 365 will be considered a plus.
- Strong experience with email marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot, Marketo, or similar).
- Solid understanding of customer journeys, segmentation strategies, deliverability best practices, and GDPR requirements.
- Strong analytical skills with the ability to interpret data and translate insights into optimisation actions.
- Excellent organisational, stakeholder management, and communication skills.
- Ability to manage multiple projects in a fast-paced, international environment.
- A proactive, detail-oriented team player with a strong sense of ownership and accountability.
What we offer
- Competitive remuneration package.
- Work in an international, dynamic and fun atmosphere.
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees.
- Huge learning experience in using best practices and global environment.
- Constant personal and professional development.
If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!
About PeopleCert
PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions. Quality, Innovation, Passion, Integrity, Clarity, and Velocity are the core values which guide everything we do. Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.
Working on Home Office (HO) Secure English Language Tests (SELTs) Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared. If we work on the SELT service in the UK, background checks will include: If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK. All applications will be treated with strict confidentiality.
Senior E-mail Campaigns Associate (Relocation Opportunity to Greece) employer: PeopleCert
Contact Detail:
PeopleCert Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-mail Campaigns Associate (Relocation Opportunity to Greece)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their values, and be ready to discuss how your skills align with their needs. Practise common interview questions and prepare some of your own to show your interest.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to remind them why you’re a great fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities tailored just for you.
We think you need these skills to ace Senior E-mail Campaigns Associate (Relocation Opportunity to Greece)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior E-mail Campaigns Associate role. Highlight your relevant experience in email marketing and how it aligns with our goals at PeopleCert. We want to see how you can bring value to our team!
Show Off Your Skills: Don’t hold back on showcasing your skills! If you've got experience with email marketing platforms or CRM tools, let us know. Mention specific campaigns you've managed and the results you achieved. We love data-driven success stories!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our dynamic team at PeopleCert!
How to prepare for a job interview at PeopleCert
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around campaign execution and optimisation. Familiarise yourself with the latest trends and tools in the industry, as well as GDPR compliance, to show that you're not just a candidate but a knowledgeable expert.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Be ready to share specific examples of how you've improved open rates or engagement through A/B testing or segmentation strategies. This will demonstrate your ability to translate insights into actionable recommendations.
✨Be Ready to Discuss Project Management
Since you'll be managing multiple projects, it’s crucial to highlight your organisational skills. Talk about the project management tools you've used, like Wrike or Airtable, and how they helped you streamline workflows and prioritise tasks effectively.
✨Emphasise Team Collaboration
As a Senior E-mail Campaigns Associate, you'll need to coordinate with various teams. Prepare examples of how you've successfully collaborated with marketing, design, and content teams in the past. This will show that you can align messaging and timelines while fostering a team-oriented environment.