Senior E-mail Campaigns Associate (Relocation Opportunity to Greece) in Birmingham

Role Overview

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! PeopleCert is looking for a Senior E-mail Campaigns Associate, responsible for leading the planning, execution, and optimisation of global email marketing campaigns, delivering data-driven communications that support commercial objectives, customer engagement, and lifecycle marketing across international markets.

Key Responsibilities

• Own the end-to-end execution of complex, high-volume email marketing campaigns, including audience segmentation, journey design, content briefing, setup, scheduling, QA, A/B testing, deployment, and post-campaign evaluation.
• Lead the development and optimisation of automated and lifecycle email journeys (e.g. onboarding, retention, reactivation, upselling).
• Ensure accuracy, consistency with brand guidelines, GDPR compliance, and timely delivery of all email communications across global markets.
• Act as the main point of contact for email campaigns, coordinating with Product Marketing, Content, Design, Digital, and Regional teams to align messaging and timelines.
• Drive continuous optimisation by analysing performance metrics such as open rates, click-through rates, conversions, revenue contribution, and engagement.
• Translate data and insights into actionable recommendations to improve deliverability, engagement, and ROI.
• Define and monitor KPIs, dashboards, and reporting frameworks for email marketing performance.
• Oversee campaign workflows, prioritisation, and delivery using project management tools (e.g. Wrike, Airtable, or similar).
• Mentor and support junior team members, providing guidance on best practices, QA standards, and campaign execution.
• Stay up to date with email marketing trends, tools, privacy regulations, and best practices, proactively proposing innovations and improvements.
• Ensure their work and presence are aligned with company's core values — quality, innovation, passion, integrity, clarity, and velocity.

What we look for

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.
• 3-5 years of hands-on experience in email marketing or digital campaign management, ideally in a multinational or B2C/B2B2C environment.
• Proven experience managing complex email campaigns and automated journeys at scale.
• Excellent command of the English language (C2 level certification desired; LanguageCert C2 LTE or C2 IESOL certificate would be a plus).
• Advanced computer literacy is required; ECDL Advanced level certification is desirable.
• Familiarity with CRM tools such as Microsoft Dynamics 365 will be considered a plus.
• Strong experience with email marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot, Marketo, or similar).
• Solid understanding of customer journeys, segmentation strategies, deliverability best practices, and GDPR requirements.
• Strong analytical skills with the ability to interpret data and translate insights into optimisation actions.
• Excellent organisational, stakeholder management, and communication skills.
• Ability to manage multiple projects in a fast-paced, international environment.
• A proactive, detail-oriented team player with a strong sense of ownership and accountability.

What we offer

• Competitive remuneration package.
• Work in an international, dynamic and fun atmosphere.
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees.
• Huge learning experience in using best practices and global environment.
• Constant personal and professional development.

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realise their life ambitions. Quality, Innovation, Passion, Integrity, Clarity, and Velocity are the core values which guide everything we do. Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs) Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If we work on the SELT service in the UK, background checks will include: If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK. All applications will be treated with strict confidentiality.