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- Tasks: Lead marketing strategies for a premium alcohol brand across Europe, the Middle East, and America.
- Company: Join people2people, an award-winning recruitment group with over 20 years of experience.
- Benefits: Enjoy a competitive salary, car allowance, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and customer engagement in a global market.
- Qualifications: Experience in FMCG or alcohol marketing, with a strong understanding of On-Trade environments.
- Other info: Inclusive workplace culture that encourages authenticity and collaboration.
The predicted salary is between 60000 - 65000 £ per year.
Senior Marketing Manager – Alcohol Sector
Join to apply for the Senior Marketing Manager – Alcohol Sector role at people2people
Senior Marketing Manager – Alcohol Sector
Join to apply for the Senior Marketing Manager – Alcohol Sector role at people2people
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Senior Marketing Manager – Alcohol Sector
Location: Surrey
Salary: £60,000 – £65,000 p/a(doe) PLUS Car Allowance
An established client within the premium alcohol sector is seeking a Senior Marketing Manager to lead customer marketing across Europe, Middle Eastern and American markets.
We are particularly interested in applicants who have experience in the Spirits or Beer sector.
This role is a unique opportunity to join a fast-moving and globally recognised premiumalcohol brand. Putting customer engagement at the heart of everything they do, this role is pivotal to the company success.
Please note we are looking for candidates who have the following experience:
- Solid and proven experience of On-Trade environments
- Previous experience of working in a marketing role within the FMCG or alcohol industry
Role Highlights
- Lead the creation and execution of regional marketing plans for the On-Trade and EMEA markets, aligning local needs with global brand strategy
- Build and maintain long-term relationships with On-Trade partners through customisedmarketing initiatives that support their commercial objectives
- Develop and implement full-cycle marketing campaigns aimed at increasing brand visibility, driving sales, and enhancing customer engagement
- Use consumer insights, trade data, and competitor analysis to inform marketing strategies and identify opportunities for category growth
- Work closely with sales teams to ensure marketing efforts are aligned with commercial goals and contribute to revenue generation
- Collaborate with digital and content teams to adapt messaging and campaigns for On-Trade audiences, enhancing digital brand presence
- Design and deliver brand training for trade partners and their teams to support knowledge, advocacy, and effective brand representation
- Plan and execute trade events and sponsorships that elevate brand positioning and deliver strong return on brand investment
- Manage the marketing budget for On-Trade and EMEA initiatives, ensuring efficient allocation and tracking of ROI
- Monitor marketing performance through KPIs, providing analysis and recommendations to improve effectiveness of future campaigns
- Lead and support a team of customer marketers, fostering a high-performance, creative, and collaborative team culture
- Oversee brand activity and support new product development within the On-Trade channel, ensuring commercial and strategic alignment
About You
- Strong proven experience in customer, trade, or brand marketing within the FMCG, beverage, oralcohol industry
- Solid understanding of On-Trade environments (e.g., hotels, bars, restaurants) and their commercial dynamics
- Proven ability to execute marketing strategies across diverse regions and cultures
- Experience managing multi-market campaigns with measurable business impact
Key Competencies
- Strategic marketing mindset with hands-on execution skills
- Strong commercial awareness and analytical thinking
- Customer-first approach with the ability to develop long-term partnerships
- Excellent collaboration skills, with experience working across functions and with external partners
- Strong written and verbal communication skills
- Innovative thinker with a passion for brand-building in premium/lifestyle categories
- Well-versed in project management, able to juggle multiple deadlines and priorities
Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.
Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
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Senior Marketing Manager - Alcohol Sector employer: People2people
Contact Detail:
People2people Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Alcohol Sector
✨Tip Number 1
Network within the alcohol and FMCG sectors. Attend industry events, trade shows, or webinars where you can meet professionals already working in the field. Building relationships with people in the industry can lead to valuable insights and potential referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in the alcohol sector, especially in On-Trade environments. Understanding current consumer preferences and market dynamics will help you speak confidently about how you can contribute to the company's success during interviews.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those that had measurable impacts. Be ready to share examples of how you used consumer insights and trade data to inform your strategies, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your leadership skills by discussing how you've fostered a collaborative team culture in previous roles. Highlight any experience you have in managing teams and driving performance, as this is crucial for the Senior Marketing Manager position.
We think you need these skills to ace Senior Marketing Manager - Alcohol Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the alcohol or FMCG sectors. Focus on your achievements in customer marketing, particularly in On-Trade environments, to demonstrate your suitability for the role.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic marketing mindset and hands-on execution skills. Mention specific campaigns you've led that align with the responsibilities of the Senior Marketing Manager position.
Showcase Relevant Skills: Highlight key competencies such as collaboration, analytical thinking, and a customer-first approach. Use examples from your past roles to illustrate how these skills have contributed to successful marketing initiatives.
Research the Company: Familiarise yourself with the company’s brand and its position in the premium alcohol sector. Understanding their market strategy will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at People2people
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the alcohol sector, particularly in the spirits or beer markets. Be prepared to discuss current trends and how they could impact marketing strategies.
✨Highlight Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially those that involved multi-market execution. Use metrics to illustrate the impact of your work on brand visibility and sales.
✨Emphasise Collaboration Skills
Since this role requires working closely with sales and digital teams, be ready to discuss how you've successfully collaborated across functions in previous roles. Share examples of how these collaborations led to successful outcomes.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Think about how you would approach challenges in the On-Trade environment and be ready to share your thought process.
