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- Tasks: Lead product strategy and execution for Reebok's footwear and apparel across key markets.
- Company: Join Reebok Europe, a leading brand in sportswear innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with a focus on creativity and commercial success.
- Why this job: Make a real impact on product development while collaborating with diverse teams.
- Qualifications: 7-10+ years in product management or merchandising within sportswear or fashion.
The predicted salary is between 60000 - 80000 £ per year.
Reebok Europe is seeking a commercially driven and meticulous Product Line Manager to lead the strategy, development, and execution of SMUs across key accounts and markets. This role sits at the intersection of merchandising, product creation, sales, and marketing, ensuring that tailored product assortments meet the specific needs of strategic partners while aligning with Reebok’s brand vision and seasonal direction.
You will own the end-to-end SMU process for both Footwear and Apparel—from opportunity identification and briefing through development, commercialization, and performance tracking—delivering compelling, account-specific product that drives revenue and strengthens key relationships, whilst driving energy for the brand.
SMU Strategy & Planning- Define and execute the seasonal SMU strategy aligned with Reebok Europe’s commercial objectives and brand direction.
- Identify SMU opportunities across collaboration, key accounts, markets, and categories.
- Partner with the wider European Merchandising team and Sales to understand account and partner needs, pricing structures, and consumer demand.
- Lead the creation of SMU briefs, ensuring clarity on product intent, target consumer, pricing & margin, and timelines.
- Collaborate closely with the Global design team to bring SMUs to market efficiently.
- Manage timelines and critical paths to ensure on-time delivery.
- Build commercially viable assortments tailored to specific retail partners.
- Ensure margin targets, pricing architecture, and volume expectations are met.
- Track and analyse SMU performance, identifying risks and opportunities.
- Act as the key liaison between Sales, Marketing, Merchandising, and Product Creation teams.
- Support go-to-market execution including sell-in tools, product storytelling, and account presentations.
- Align SMUs with broader inline collections and seasonal narratives.
- Monitor market trends, competitor activity, and consumer preferences.
- Use insights to inform SMU product decisions and innovation opportunities.
- 7-10+ years of experience in product management, merchandising, or a related role within the sportswear or fashion industry.
- Strong understanding of the SMU process and wholesale business models.
- Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
- Commercially savvy with strong analytical skills.
- Excellent project management and organisational abilities.
- Strong communication and influencing skills across cross-functional teams.
- Experience in both Apparel and Footwear product creation and development.
- High attention to detail with a balance of creative and commercial thinking.
- Proficiency in product lifecycle management tools and Microsoft Office (Excel, PowerPoint).
- Passion for sportswear, trends, and consumer-driven product creation.
Product Line Manager- Reebok in London employer: People Marketing Fashion Recruitment
Contact Detail:
People Marketing Fashion Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Line Manager- Reebok in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Reebok’s latest products and market trends. Show us that you’re not just passionate about sportswear but also knowledgeable about what’s happening in the industry. Tailor your answers to reflect how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Product Line Manager role. Highlight your project management skills and your ability to collaborate across teams, as these are key to success in this position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Reebok team. Good luck!
We think you need these skills to ace Product Line Manager- Reebok in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Line Manager role. Highlight your experience in product management and how it aligns with Reebok's vision. We want to see how you can bring your unique flair to the team!
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples from your past experiences that showcase your project management, analytical abilities, and cross-functional collaboration. We love seeing how you've tackled challenges head-on!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can communicate effectively, so show us you can do that right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Reebok family!
How to prepare for a job interview at People Marketing Fashion Recruitment
✨Know Your SMU Process
Make sure you understand the end-to-end SMU process inside out. Be ready to discuss how you've identified opportunities and managed timelines in previous roles. This will show that you can hit the ground running.
✨Showcase Your Commercial Savvy
Prepare examples of how you've built commercially viable assortments in the past. Highlight your analytical skills by discussing how you've tracked performance and identified risks and opportunities. This will demonstrate your ability to align with Reebok's commercial objectives.
✨Cross-Functional Collaboration is Key
Be ready to talk about your experience working with different teams like Sales, Marketing, and Product Creation. Share specific instances where your communication and influencing skills made a difference in project outcomes. This will show you're a team player who can bridge gaps.
✨Stay Ahead of Market Trends
Research current market trends and competitor activities in the sportswear industry. Bring insights to the interview about how these trends could inform Reebok's SMU strategy. This will highlight your passion for the industry and your proactive approach to product creation.