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- Tasks: Lead the online strategy for a luxury brand, driving sales and enhancing digital experiences.
- Company: Stunning luxury brand located in Central London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a prestigious brand and shape the future of luxury ecommerce.
- Qualifications: Experience in luxury ecommerce, strong analytical skills, and project management expertise.
- Other info: Collaborative culture with a focus on innovation and accountability.
The predicted salary is between 50000 - 65000 £ per year.
I am partnering with a stunning Luxury brand, who are looking to appoint an Ecommerce Manager into their Central London offices. You will play an integral part in leading the online strategy and execution, where you will be driving sales, delivering an exceptional digital brand experience, and constantly driving the brand's vision through online channels.
The Role:
- Define and execute the ecommerce strategy to deliver sales growth and profitability across womenswear and menswear.
- Own the online trading calendar, ensuring seasonal launches, drops, and promotions are executed flawlessly and in line with brand positioning.
- Identify growth opportunities in new markets, channels, and partnerships.
- Oversee day-to-day management of the website, ensuring product launches, imagery, content, and merchandising are executed to the highest standard.
- Monitor site performance and customer journey; implement continuous improvements to enhance UX and conversion.
- Lead A/B testing, onsite personalisation, and optimisation strategies to maximise revenue.
- Partner with internal teams and agencies to deliver performance marketing campaigns across paid, organic, and social channels.
- Drive CRM strategy in collaboration with the marketing team to grow database, customer lifetime value, and retention.
- Support content creation to ensure consistent tone of voice, storytelling, and luxury positioning.
- Track and analyse ecommerce KPIs including traffic, conversion, AOV, and customer acquisition costs.
- Produce weekly and monthly performance reports with insights and recommendations for optimisation.
- Leverage customer data to inform trading decisions and long-term strategy.
- Maintain visual and editorial excellence across all ecommerce touchpoints.
- Work closely with creative, design, and merchandising teams to ensure product presentation reflects luxury brand standards.
- Ensure seamless integration between online and offline brand experience.
- Manage and develop a small ecommerce team (and agency partners), fostering a culture of accountability and innovation.
- Collaborate cross-functionally with merchandising, marketing, retail, and operations teams to deliver an integrated approach.
- Influence senior stakeholders with clear commercial rationale and data-led insights.
The Person:
- Must have previous experience in ecommerce within luxury or premium fashion.
- Proven track record of delivering strong online sales growth.
- Strong commercial acumen with the ability to balance brand integrity and performance.
- Must have a good understanding of ecommerce platforms, CMS, analytics tools (Google Analytics, GA4, Shopify Plus or similar).
- Strong project management skills with experience leading cross-functional initiatives.
- Excellent analytical skills and experience with performance reporting.
- Creative eye for luxury digital merchandising and storytelling.
- Confident communicator with strong stakeholder management skills.
Ecommerce Manager- Luxury Brand in London employer: People Marketing Fashion Recruitment
Contact Detail:
People Marketing Fashion Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager- Luxury Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in the luxury fashion industry on LinkedIn or at events. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your ecommerce achievements, especially in luxury brands. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Understand their online presence and think of ways you could enhance their ecommerce strategy. Bring fresh ideas to the conversation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Ecommerce Manager- Luxury Brand in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Ecommerce Manager role. Highlight your experience in luxury fashion and any specific achievements that demonstrate your ability to drive online sales growth. We want to see how you can bring value to our brand!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce in the luxury sector and how your skills align with our vision. Be sure to mention any relevant projects or strategies you've successfully implemented.
Showcase Your Analytical Skills: Since this role involves tracking KPIs and making data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to inform your strategies and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at People Marketing Fashion Recruitment
✨Know Your Ecommerce Inside Out
Make sure you brush up on your knowledge of ecommerce platforms and analytics tools like Google Analytics and Shopify Plus. Be ready to discuss how you've used these tools in previous roles to drive sales growth and improve customer experience.
✨Showcase Your Creative Side
Prepare examples of how you've contributed to luxury digital merchandising and storytelling. Bring along a portfolio or case studies that highlight your ability to maintain brand integrity while driving performance.
✨Demonstrate Strong Project Management Skills
Be ready to talk about specific projects where you've led cross-functional teams. Highlight your approach to managing timelines, resources, and stakeholder expectations to ensure successful outcomes.
✨Prepare for Data-Driven Discussions
Since the role involves tracking and analysing ecommerce KPIs, come prepared with insights from your past experiences. Discuss how you've leveraged data to inform trading decisions and optimise strategies for better results.