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- Tasks: Lead the online strategy for a luxury brand and drive sales growth.
- Company: Stunning luxury brand located in Central London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a prestigious brand and shape the future of luxury ecommerce.
- Qualifications: Experience in ecommerce within luxury fashion and strong analytical skills.
- Other info: Collaborate with creative teams and manage a small ecommerce team.
The predicted salary is between 50000 - 65000 £ per year.
I am partnering with a stunning Luxury brand, who are looking to appoint an Ecommerce Manager into their Central London offices. You will play an integral part in leading the online strategy and execution, where you will be driving sales, delivering an exceptional digital brand experience, and constantly driving the brand's vision through online channels.
The Role:
- Define and execute the ecommerce strategy to deliver sales growth and profitability across womenswear and menswear.
- Own the online trading calendar, ensuring seasonal launches, drops, and promotions are executed flawlessly and in line with brand positioning.
- Identify growth opportunities in new markets, channels, and partnerships.
- Oversee day-to-day management of the website, ensuring product launches, imagery, content, and merchandising are executed to the highest standard.
- Monitor site performance and customer journey; implement continuous improvements to enhance UX and conversion.
- Lead A/B testing, onsite personalisation, and optimisation strategies to maximise revenue.
- Partner with internal teams and agencies to deliver performance marketing campaigns across paid, organic, and social channels.
- Drive CRM strategy in collaboration with the marketing team to grow database, customer lifetime value, and retention.
- Support content creation to ensure consistent tone of voice, storytelling, and luxury positioning.
- Track and analyse ecommerce KPIs including traffic, conversion, AOV, and customer acquisition costs.
- Produce weekly and monthly performance reports with insights and recommendations for optimisation.
- Leverage customer data to inform trading decisions and long-term strategy.
- Maintain visual and editorial excellence across all ecommerce touchpoints.
- Work closely with creative, design, and merchandising teams to ensure product presentation reflects luxury brand standards.
- Ensure seamless integration between online and offline brand experience.
- Manage and develop a small ecommerce team (and agency partners), fostering a culture of accountability and innovation.
- Collaborate cross-functionally with merchandising, marketing, retail, and operations teams to deliver an integrated approach.
- Influence senior stakeholders with clear commercial rationale and data-led insights.
The Person:
- Must have previous experience in ecommerce within luxury or premium fashion.
- Proven track record of delivering strong online sales growth.
- Strong commercial acumen with the ability to balance brand integrity and performance.
- Must have a good understanding of ecommerce platforms, CMS, analytics tools (Google Analytics, GA4, Shopify Plus or similar).
- Strong project management skills with experience leading cross-functional initiatives.
- Excellent analytical skills and experience with performance reporting.
- Creative eye for luxury digital merchandising and storytelling.
- Confident communicator with strong stakeholder management skills.
We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.
Ecommerce Manager- Luxury Brand employer: People Marketing Fashion Recruitment
Contact Detail:
People Marketing Fashion Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager- Luxury Brand
✨Tip Number 1
Network like a pro! Reach out to people in the luxury fashion industry on LinkedIn or at events. A personal connection can make all the difference when it comes to landing that Ecommerce Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous ecommerce successes, especially in luxury brands. This will help you stand out and demonstrate your ability to drive sales and enhance brand experience.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Understand their online strategy, recent campaigns, and customer engagement tactics. This will show you're genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate candidates who can bring their ecommerce expertise to the table. Plus, it’s the best way to ensure your application gets seen!
We think you need these skills to ace Ecommerce Manager- Luxury Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Ecommerce Manager role. Highlight your experience in luxury fashion ecommerce and any specific achievements that demonstrate your ability to drive online sales growth.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for luxury brands and ecommerce. Use it to showcase how your skills align with the brand's vision and how you can contribute to their online strategy.
Showcase Your Analytical Skills: Since the role involves tracking KPIs and performance reporting, make sure to mention any relevant tools you've used, like Google Analytics or Shopify Plus. We want to see how you’ve used data to inform decisions in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at People Marketing Fashion Recruitment
✨Know Your Ecommerce Inside Out
Make sure you brush up on your knowledge of ecommerce platforms and analytics tools like Google Analytics and Shopify Plus. Be ready to discuss how you've used these tools in previous roles to drive sales growth and improve customer experience.
✨Showcase Your Luxury Brand Experience
Since this role is with a luxury brand, it's crucial to highlight your experience in the premium fashion sector. Prepare examples of how you've maintained brand integrity while achieving strong online sales, and be ready to discuss your creative approach to digital merchandising.
✨Prepare for Data-Driven Discussions
Expect to dive deep into KPIs and performance metrics during your interview. Be prepared to share insights from your past experiences, such as how you tracked traffic, conversion rates, and customer acquisition costs, and how you used that data to inform your strategies.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to discuss your project management skills and how you've successfully led cross-functional initiatives. Share specific examples of how you've collaborated with marketing, merchandising, and creative teams to achieve common goals.