At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various platforms to boost brand visibility.
- Company: Join a trendy women's clothing brand focused on empowering women through stylish and affordable fashion.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a dynamic environment.
- Why this job: Be part of a growing brand that values innovation, data-driven strategies, and staying ahead of trends.
- Qualifications: 2-3 years of experience in digital marketing, preferably in fashion or lifestyle sectors.
- Other info: Ideal for creative thinkers passionate about fashion and digital marketing.
The predicted salary is between 28800 - 42000 ยฃ per year.
Get AI-powered advice on this job and more exclusive features.
An exciting opportunity to join a contemporary women\’s clothing brand, built around empowering women through stylish, trend-led, and affordable fashion.
With a strong identity and a growing customer base, they\’re ready to expand their digital footprint and take the brand to new heights.
They are looking for a Digital Marketing Specialist who is creative, analytical, self-driven and passionate about digital marketing & brand growth.
If you\’re someone who thrives on data, digital strategy, and innovation, while staying on top of the latest marketing trends, this role is for you!
This job will suit someone with at least two to three yearโs work experience in a digital marketing / marketing role.
Key Responsibilities
- Liaise with 3rd-party advertisers to manage and optimize Google Ads, Meta (Facebook & Instagram), TikTok, and other relevant platforms.
- Plan, execute, and analyse performance marketing campaigns to drive brand awareness, traffic, and conversions.
- Plan, create, and schedule email campaigns, newsletters, and automations using platforms like Klaviyo or Mailchimp.
- Monitor campaign performance and optimize for open rates, CTR, and conversions.
- Create and manage a promotional calendar aligned with product drops, sales events, and seasonal campaigns.
- Work closely with the design, merchandising, finance, and operations teams to ensure alignment of marketing objectives & efforts.
- Research, outreach, and manage collaborations with influencers, stylists, and celebrities aligned with our brand.
- Coordinate and develop assets needed for campaigns across all platforms.
- Stay current with trends in digital marketing, fashion, and pop culture to maximize brand outreach.
- Use tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc. to track KPIs and campaign ROI.
Requirements
- Proven experience in digital marketing, ideally in the fashion or lifestyle sector.
- Strong grasp of Meta Ads, Google Ads, TikTok Ads, and email marketing platforms.
- Excellent understanding of influencer marketing and online community building.
- Ability to analyze data and draw insights to optimize performance.
- Creative thinker with excellent communication and project management skills.
- Up to date with current digital marketing trends, tools, platforms and best practices.
Nice to Have
- Experience with Shopify, Klaviyo, Canva, or Figma.
- A strong personal interest in fashion, styling, and culture.
- Prior experience in building or scaling a fashion or DTC (direct-to-consumer) brand.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail Apparel and Fashion, Wholesale Apparel and Sewing Supplies, and Apparel Manufacturing
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Digital Marketing Specialist employer: People Marketing Fashion Recruitment
Contact Detail:
People Marketing Fashion Recruitment Recruiting Team
StudySmarter Expert Advice ๐คซ
We think this is how you could land Digital Marketing Specialist
โจTip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the fashion industry. Follow relevant blogs, podcasts, and social media accounts to stay updated on whatโs working for brands similar to the one you're applying to.
โจTip Number 2
Network with professionals in the fashion and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
โจTip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've worked on. Be ready to discuss how you used data to drive decisions and improve performance, as this will resonate well with the hiring team.
โจTip Number 4
Engage with the brand on social media before your interview. Comment on their posts, share their content, and demonstrate your genuine interest in their products and values. This can help you stand out as a passionate candidate.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application ๐ซก
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in the fashion or lifestyle sector. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the fashion industry. Mention specific campaigns you've worked on and how they align with the brand's goals of empowering women through stylish fashion.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and any successful campaigns you've optimised based on performance metrics.
Stay Current with Trends: Demonstrate your knowledge of current digital marketing trends and tools in your application. Mention any recent developments in the fashion industry that excite you and how you would leverage them for the brand's growth.
How to prepare for a job interview at People Marketing Fashion Recruitment
โจShowcase Your Creativity
As a Digital Marketing Specialist, creativity is key. Prepare examples of past campaigns you've worked on that demonstrate your innovative thinking and how you approached challenges in unique ways.
โจKnow Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be ready to discuss how you've used data analytics tools like Google Analytics or Meta Business Suite to optimise campaigns and drive results.
โจStay Trend-Savvy
The fashion industry moves quickly, so it's crucial to stay updated on the latest trends. Research current digital marketing strategies in the fashion sector and be prepared to share your insights during the interview.
โจDemonstrate Collaboration Skills
This role involves working closely with various teams. Prepare to discuss how you've successfully collaborated with designers, finance, or operations in previous roles to achieve marketing objectives.