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- Tasks: Lead innovative sports PR campaigns and mentor a dynamic team.
- Company: Award-winning communications agency focused on sport and storytelling.
- Benefits: Hybrid working, competitive salary, profit share, and extensive leave.
- Why this job: Join a growing agency and shape impactful narratives in the sports world.
- Qualifications: Expertise in media relations and campaign planning required.
- Other info: Inclusive culture with strong focus on personal development and wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with an award-winning communications agency rooted in sport — working at the intersection of fans, culture, competition and storytelling. The agency partners with globally recognised sports brands, governing bodies and rightsholders, delivering insight-led campaigns that connect with audiences across consumer, grassroots and business communities. With growing teams across London and Manchester, the business is entering an exciting phase of growth, supported by a people-first culture and a shared passion for helping clients tell meaningful stories within the ever-evolving world of sport.
Building an inclusive, people-first culture is a priority. The agency partners with organisations such as BCOMS and 10,000 Black Interns, runs a reverse mentoring programme designed to elevate lived experience and learning across levels, and supports flexible observance of religious holidays so team members can align time off with their own faith traditions.
We’re looking for an ambitious and collaborative Senior Account Director to join a fast-growing independent sports communications agency. You’ll help develop big ideas, guide integrated storytelling and ensure work delivers cultural relevance and measurable impact.
We’re looking for someone with deep expertise in media relations, narrative development and integrated campaign planning, who can build trusted relationships with journalists, partners and senior clients. This is an opportunity to join at a pivotal moment of growth, with real scope to influence creative output, support team development and help shape the agency’s next chapter.
- Act as a senior strategic lead across multiple client accounts
- Oversee the conception and delivery of integrated, insight-led campaigns
- Lead media relations, brand collaborations, influencer engagement and experiential activations
- Ensure projects are delivered on time, within budget and aligned to client objectives
- Line manage and mentor junior team members, supporting their development and progression
- Support resourcing and team planning conversations
- Support organic growth across your client portfolio
- Passion for earned-first storytelling and creative campaign thinking
- Comfortable navigating the commercial realities of sport and working with high-profile talent or stakeholders
- Able to commute to the Shoreditch office Tuesday to Thursday
Financial benefits include:
- Discretionary annual profit share scheme linked to business performance
- Pension matched to 3%
- 24 days annual leave plus bank holidays
- Hybrid working with Monday and Friday as work-from-home days
- Time off in lieu for weekend client events
- Seasonal office closure over the Christmas period (subject to client work)
- Private medical insurance
- Flexible benefits platform
- Life insurance (four times annual salary)
- Travel season ticket loan
- Cycle to Work scheme
- Ongoing training and development, including Lunch and Learn sessions
- ‘For You’ Day – one additional day each year for personal wellbeing or passions
- £250 annual sporting experience allowance
Director/Senior Account Director employer: People Like Us
Contact Detail:
People Like Us Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director/Senior Account Director
✨Network Like a Pro
Get out there and connect with people in the sports PR world! Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that applications alone can't.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your media relations and campaign planning skills. Share specific examples of successful projects you've led, and how they made an impact. We want to see your passion for storytelling shine through!
✨Be Ready to Collaborate
This role is all about teamwork, so be prepared to discuss how you’ve worked with others to achieve great results. Whether it’s mentoring junior team members or collaborating on campaigns, show us how you can contribute to a people-first culture.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Director/Senior Account Director
Some tips for your application 🫡
Show Your Passion for Sport: When writing your application, let your love for sport shine through! We want to see how your enthusiasm aligns with our mission of connecting fans and culture. Share any relevant experiences that highlight your passion for storytelling in the sports world.
Tailor Your Narrative: Make sure to customise your application to reflect the specific role of Senior Account Director. We’re looking for someone who can develop big ideas and lead integrated campaigns, so highlight your experience in media relations and narrative development to show us you’re the right fit.
Be Authentic and Personable: We value a people-first culture, so don’t be afraid to let your personality come through in your writing. Share anecdotes or insights that showcase your collaborative spirit and ability to build trusted relationships with clients and colleagues alike.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at People Like Us
✨Know Your Sport Inside Out
Make sure you’re well-versed in the latest trends and stories within the sports industry. Research the agency’s recent campaigns and partnerships, and be ready to discuss how they resonate with current cultural conversations.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your ability to craft compelling narratives. Think about how you can demonstrate your expertise in media relations and integrated campaign planning through specific case studies.
✨Build Rapport with Interviewers
Remember, this role is all about collaboration. Approach the interview as a conversation rather than a Q&A session. Ask insightful questions about the agency’s culture and projects to show your genuine interest in becoming part of their team.
✨Demonstrate Leadership and Mentorship
Be ready to discuss your experience in managing teams and mentoring junior staff. Highlight specific instances where you’ve supported team development and how you plan to contribute to the agency’s people-first culture.
