At a Glance
- Tasks: Lead exciting marketing campaigns and drive growth in a dynamic leisure sector.
- Company: Join a market-leading business known for innovative attractions and entertainment concepts.
- Benefits: Competitive salary, supportive team, and long-term career development opportunities.
- Other info: Collaborate with creative teams and manage exciting projects across multiple channels.
- Why this job: Make a real impact on company growth while enjoying a varied and autonomous role.
- Qualifications: Experience in marketing roles with strong campaign delivery and analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you an experienced marketing professional who thrives on delivering campaigns that generate results? Our client is a market-leading business operating within the leisure sector, designing and delivering innovative attractions and entertainment concepts for clients across the UK and internationally. Due to continued growth, they are looking to appoint a Marketing Program Manager to drive lead generation, manage marketing campaigns and support commercial growth. This is a highly organised, delivery-focused role where you’ll work closely with sales and business development teams to ensure marketing activity is aligned with business objectives and delivers measurable results.
Key Responsibilities
- Plan, manage and deliver integrated marketing campaigns across multiple sectors.
- Coordinate marketing activity across email, website, social media, content and events.
- Manage campaign schedules, deadlines, assets and stakeholder approvals.
- Drive lead generation and support sales growth through targeted marketing initiatives.
- Create and manage email marketing campaigns, workflows and nurture programmes.
- Utilise HubSpot (or similar CRM) to manage campaigns, reporting and marketing contacts.
- Develop and optimise landing pages to improve engagement and conversions.
- Monitor campaign performance and report on key marketing metrics and ROI.
- Support the rollout and consistency of brand messaging across all marketing channels.
- Produce and edit marketing copy including emails, social content and campaign materials.
- Organise and coordinate exhibitions, trade shows and industry events.
- Liaise with agencies, freelancers and external suppliers to ensure high-quality delivery.
- Support and guide junior marketing team members where required.
- Identify opportunities to improve processes, performance and campaign effectiveness.
Skills & Experience
- Previous experience in a Marketing Manager, Marketing Program Manager, Campaign Manager or similar role.
- Strong background in campaign delivery and marketing automation.
- Experience using HubSpot or similar CRM and marketing automation platforms.
- Proven ability to manage multiple projects and deadlines simultaneously.
- Strong analytical skills with the ability to interpret marketing data and KPIs.
- Excellent written communication and copywriting skills.
- Experience managing external agencies and suppliers.
- Proficient with marketing and design tools such as Canva, Adobe Creative Cloud or similar.
- Commercially minded with a results-driven approach.
What’s on Offer?
- Competitive salary of £45,000 - £55,000 DOE.
- Opportunity to join a growing and innovative business.
- Varied and autonomous role with real influence on company growth.
- Supportive team environment.
- Long-term career development opportunities.
If you’re an organised, commercially focused marketer who enjoys turning plans into results, we’d love to hear from you.
Marketing Program Manager in Andover employer: People Focused Recruitment
Join a dynamic and innovative leader in the leisure sector, where your marketing expertise will directly contribute to exciting attractions and entertainment concepts. With a competitive salary and a supportive team environment, this role offers you the chance to influence company growth while enjoying long-term career development opportunities. Embrace a varied and autonomous position that values your contributions and fosters a culture of collaboration and creativity.
Contact Details:
People Focused Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Program Manager in Andover
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for People Focused Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like People Focused Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with People Focused Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at People Focused Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Program Manager in Andover
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit People Focused Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of People Focused Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about People Focused Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at People Focused Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at People Focused Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At People Focused Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
