At a Glance
- Tasks: Create and optimise engaging content that drives traffic and boosts conversions.
- Company: Join a forward-thinking company in the heart of Reading.
- Benefits: Earn up to £35k, enjoy a vibrant office environment, and develop your skills.
- Other info: Dynamic role with opportunities for growth in a fast-paced industry.
- Why this job: Be at the forefront of SEO and AI-driven content strategies.
- Qualifications: Experience in SEO, marketing, and content creation is a must.
The predicted salary is between 30000 - 35000 £ per year.
The Skills You'll Need:
- SEO
- GEO
- AEO
- Marketing
- B2C ecommerce
- AI
Your New Salary: up to £35k, depending on experience
Office based
Perm
Start: ASAP
What You'll be Doing:
- Content Creation and Optimisation (SEO, GEO & AEO)
- Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
- Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
- Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
- Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
- Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
Content Specialist - Reading employer: People First
As a Content Specialist in Reading, you'll join a dynamic team that values creativity and innovation, offering a vibrant work culture where your ideas can flourish. With competitive salaries and opportunities for professional growth, the company prioritises employee development and well-being, ensuring you have the resources to excel in your role while enjoying a supportive environment. Located in a thriving area, this position provides unique advantages such as access to local talent and a collaborative atmosphere that fosters teamwork and success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist - Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content work, especially anything related to SEO and AI-driven strategies. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially in areas like organic traffic and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Specialist - Reading
Some tips for your application 🫡
Show Off Your SEO Skills:When you're writing your application, make sure to highlight your experience with SEO, GEO, and AEO. We want to see how you've used these skills in the past to create content that really drives traffic and engagement.
Be Engaging and Informative:Your application should reflect the same high-quality, engaging style we expect in our content. Use clear and concise language, and don’t shy away from showcasing your personality – we love a bit of flair!
Tailor Your Content:Just like you would for different customer journeys, tailor your application to fit the role. Make sure to address the specific skills and experiences mentioned in the job description, so we can see why you’re the perfect fit for us.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at People First
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've used in the past, and how tools like SEMrush and Ahrefs have helped you optimise content. This will show that you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best work that highlights your ability to create engaging and informative copy. Include examples that demonstrate your understanding of EEAT principles and how you've tailored content for different customer journey stages. This will give the interviewer a clear picture of your capabilities.
✨Stay Current with Trends
Research the latest trends in SEO, AI-driven search experiences, and content optimisation. Be prepared to discuss how these trends could impact the company's content strategy. Showing that you're proactive about staying informed will impress the interviewers and demonstrate your commitment to the role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's current content strategy, challenges they face in SEO, or how they measure content performance. This not only shows your interest in the role but also gives you valuable insights into their expectations.
