At a Glance
- Tasks: Create and optimise engaging content that drives traffic and boosts conversions.
- Company: Join a forward-thinking company in the heart of Reading.
- Benefits: Earn up to £35k, enjoy a vibrant office culture, and develop your skills.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
- Why this job: Be at the forefront of SEO and AI-driven content strategies.
- Qualifications: Experience in SEO, content creation, and a passion for digital marketing.
The predicted salary is between 30000 - 35000 £ per year.
The Skills You'll Need: SEO, GEO, AEO, Marketing, B2C ecommerce, AI
Your New Salary: up to £35k, depending on experience
Office based
Perm Start: ASAP
What You'll be Doing:
- Content Creation and Optimisation (SEO, GEO, AEO)
- Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
- Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
- Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
- Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
- Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
Content Specialist - Reading employer: People First
As a Content Specialist in Reading, you'll join a dynamic team that values creativity and innovation, offering a vibrant work culture where your ideas can flourish. With competitive salaries and opportunities for professional growth, the company prioritises employee development and fosters a collaborative environment that encourages continuous learning and adaptation to the latest digital trends. Located in a thriving area, you will benefit from a supportive community and access to various resources that enhance both your personal and professional life.
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist - Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content work, especially anything related to SEO and AI-driven strategies. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their goals, especially in areas like organic traffic and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Specialist - Reading
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your experience with SEO, GEO, and AEO in your application. We want to see how you've used these skills to create content that drives traffic and engagement.
Tailor Your Content Samples:When you submit your writing samples, choose pieces that showcase your ability to write for different digital touchpoints. We love seeing versatility, so include blogs, landing pages, and anything else that demonstrates your range!
Be Data-Driven:Mention any tools you've used like SEMrush or Ahrefs in your application. We appreciate candidates who can back up their content strategies with data, so don’t shy away from sharing your analytical side!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at People First
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss how you've used tools like SEMrush and Ahrefs in past projects. They’ll want to see that you can not only create content but also optimise it for search engines.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed or contributed to. Talk about how you’ve conducted keyword research and competitor analysis to inform your content decisions. This will demonstrate your ability to drive organic traffic and engagement.
✨Stay Current with Trends
Familiarise yourself with the latest trends in SEO, AI-driven search experiences, and content optimisation. Being able to discuss recent changes in the industry will show that you're proactive and passionate about your field.
✨Tailor Your Responses
When answering questions, relate your experience back to the job description. Highlight your skills in creating engaging copy for different digital touchpoints and how you’ve optimised content for various stages of the customer journey. This will help them see you as a perfect fit for the role.
