At a Glance
- Tasks: Create and optimise engaging SEO content to drive traffic and conversions.
- Company: Join a dynamic team at a leading B2C eCommerce company.
- Benefits: Earn up to £35k, with opportunities for growth and development.
- Other info: Collaborate across teams and stay ahead of industry trends.
- Why this job: Be at the forefront of SEO and AI-driven marketing in a fast-paced environment.
- Qualifications: Experience in SEO content marketing and strong copywriting skills required.
The predicted salary is between 32500 - 32500 £ per year.
The Skills You'll Need:
- SEO, GEO, AEO, Marketing, B2C ecommerce, AI
Your New Salary: up to £35k, depending on experience
Office based
Perm Start: ASAP
What You'll be Doing:
- Content Creation and Optimisation (SEO, GEO & AEO)
- Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
- Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
- Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
- Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
- Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
- Apply on-page SEO best practices including metadata, internal linking, heading structures, schema markup, and content formatting.
Cross-Functional Collaboration:
- Collaborate closely with the Paid Media to align organic and paid search strategies, keyword targeting, landing page optimisation, and campaign messaging.
- Work closely with Product to support new product launches and GTM activities.
- Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
- Share search insights, keyword trends, and audience behaviour data with wider stakeholders.
- Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.
Reporting & Performance Analysis:
- Monitor and report on organic content performance including rankings, traffic, engagement, conversions, and AI search visibility.
- Use SEO and analytics tools to identify content opportunities, measure performance, and provide actionable recommendations.
- Track industry trends, competitor activity, and emerging search developments to continuously improve content strategy.
The Skills You'll Need to Succeed:
- Experience in SEO content marketing roles, ideally within B2C eCommerce.
- Proven experience creating and optimising content for both traditional SEO and AI-led search platforms.
- Exceptional written English with strong attention to tone, clarity, and detail.
- Strong skills in keyword research, search intent analysis, copywriting and content optimisation.
- Good understanding of SEO principles including on-page SEO, internal linking, content structure, and technical SEO fundamentals.
- Understanding of GEO, AEO, and AI-driven search trends is highly desirable.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Google Search Console, GA4, or similar platforms.
- Strong research, analytical, and problem-solving skills with excellent attention to detail.
- Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
- Curious and passionate about the future of search, content, and AI-driven marketing.
Content specialist-Reading employer: People First (Recruitment) Ltd
As a Content Specialist in Reading, you'll join a dynamic team that values creativity and innovation, offering a competitive salary of up to £35k. Our collaborative work culture fosters professional growth through continuous learning opportunities in SEO and AI-driven marketing, while our commitment to employee well-being ensures a supportive environment where your contributions are recognised and valued.
Contact Details:
People First (Recruitment) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content specialist-Reading
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online forums. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content work, especially anything related to SEO and AI-driven strategies. This will give potential employers a taste of what you can do.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and interests. When you find a role that excites you, tailor your approach and let them know why you’re a perfect fit!
✨Tip Number 4
Keep an eye on our website for the latest job openings. We’re always looking for passionate individuals like you, so make sure to apply directly through us for the best chance at landing that dream job!
We think you need these skills to ace Content specialist-Reading
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your experience with SEO, GEO, and AEO in your application. We want to see how you've used these skills to create and optimise content that drives traffic and engagement.
Be Engaging and Clear:Your written application should reflect the exceptional written English we’re looking for. Keep it engaging, clear, and concise, showing off your attention to tone and detail.
Use Relevant Tools:Mention any experience you have with tools like SEMrush or Ahrefs. We love seeing candidates who are familiar with the latest SEO tools and can leverage them for content strategy.
Tailor Your Content:Just like you would optimise content for different stages of the customer journey, tailor your application to show how your skills align with our needs. Apply through our website to make sure it gets to us directly!
How to prepare for a job interview at People First (Recruitment) Ltd
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've used in the past, like keyword research and content optimisation techniques. Familiarity with tools like SEMrush and Ahrefs will definitely give you an edge!
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that highlight your ability to create engaging and informative content. Bring along samples that demonstrate your understanding of both traditional SEO and AI-driven search experiences. This will show them you can hit the ground running!
✨Understand the Company’s Content Strategy
Do your homework on the company’s existing content and marketing strategies. Be ready to discuss how you can contribute to their goals, especially in terms of driving organic traffic and improving engagement. Tailoring your answers to their specific needs will impress the interviewers.
✨Be Ready for Collaboration Questions
Since this role involves cross-functional collaboration, think about times you've worked with other teams, like marketing or product development. Prepare to share how you’ve aligned content strategies with paid media or supported integrated campaigns. This shows you’re a team player who can work well in a fast-paced environment.
