At a Glance
- Tasks: Lead product launches and develop market strategies for smart hardware.
- Company: Join a dynamic team at a leading tech recruitment agency.
- Benefits: Competitive salary up to £65k, office-based role with growth opportunities.
- Other info: Inclusive workplace culture welcoming diverse candidates.
- Why this job: Make an impact in the smart home industry while collaborating across teams.
- Qualifications: 3+ years in GTM roles, fluent in Mandarin, strong analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
The Skills You'll Need: Mandarin, GO-TO-MARKET, product launch
Your New Salary: Up to £65k, depending on experience
Office based, Permanent, Start: ASAP
What You'll be Doing:
- Core GTM Responsibilities:
- Market Entry Strategy Design
- Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines
- Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)
- Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)
- Cross-Department Collaboration & Resource Integration:
- Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)
- Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance
- Coordinate with HQ for product localization (e.g., firmware version iterations, packaging compliance verification)
- Product Lifecycle Management:
- Monitor KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies
- Collect end-user feedback and analyse market/competitor trends to drive next-gen product requirements
- Engineering Support Responsibilities:
- Execute product reliability testing (competitive product comparative testing/household environment testing)
- Provide pre-sales technical proposals (e.g., home network employment/security recommendations) and post-sales troubleshooting
- Submit localization improvement suggestions (software/hardware features, installation guidelines, certification compliance)
The Skills You'll Need to Succeed:
- 3+ years in smart hardware GTM roles with full participation in 2 product launch projects
- Experience in cross-time zone collaboration (China HQ + European markets)
- In-depth understanding of smart home/networking technologies and products
- Strong analytical, self-learning, and problem-solving skills
- Ability to work in a collaborative team environment
- Valid driver’s license
Preferred:
- Proficiency in GTM methodologies
- Relevant technical certifications in ICT
- Fluent in Mandarin (written & spoken)
We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation. People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.
Mandarin speaking Senior GTM Specialist-Reading employer: People First Careers
At People First, we pride ourselves on being an excellent employer, offering a supportive and inclusive work culture that values diversity and fosters employee growth. Located in Hampshire, our team enjoys a collaborative environment where innovation is encouraged, and opportunities for professional development are abundant, making it an ideal place for those seeking meaningful and rewarding employment as a Service Coordinator.
StudySmarter Expert Advice🤫
We think this is how you could land Mandarin speaking Senior GTM Specialist-Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for People First Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like People First Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with People First Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at People First Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mandarin speaking Senior GTM Specialist-Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit People First Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of People First Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about People First Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at People First Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at People First Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At People First Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
