Business Development Representative in Northampton

• Hybrid - Must be within commutable distance to Northampton or Macclesfield
• Reporting to
• Head of Revenue & Growth

Package

Competitive base salary + uncapped commission

Role summary

We are looking for an experienced Business Development Representative to help People Experience Hub grow through high-quality new logo acquisition.

This role is focused on identifying, researching and engaging prospective customers that fit our Ideal Customer Profile, then creating qualified opportunities for the sales team.

This is a primarily outbound sales role for someone who already understands the fundamentals of prospecting, CRM discipline and personalised B2B outreach.

It is not an entry-level or high-volume, script‑led role.

About People Experience Hub

People Experience Hub helps organisations understand what their people think, how they feel and what they are likely to do next.

Our employee listening platform combines employee engagement surveys, lifecycle listening, benchmarking, action planning and expert support to help organisations turn feedback into meaningful business outcomes.

We work with organisations that want more than a basic survey tool but do not need unnecessary enterprise complexity.

Our approach is consultative, practical and focused on helping People and HR teams create action from insight.

The Opportunity

This role exists to create new business opportunities with organisations in our target market.

You will work closely with the Sales and Marketing teams to build target account lists, map stakeholder groups, personalise outbound campaigns and secure high-quality discovery meetings and demonstrations.

You will focus on new logo acquisition only. The role will not be responsible for account management, customer expansion, renewals or partnership development.

Key Responsibilities

• Outbound Prospecting and Account Research
• Build and manage a targeted list of prospective accounts that fit our ICP.
• Research organisations, sectors and people-related challenges before outreach.
• Prospect into HR, People, Employee Experience, Engagement, HR Operations and HR Systems teams.
• Identify and map buying groups, including champions, economic buyers and operational influencers.
• Create personalised outreach across email, Linked In, phone and other relevant channels.
• Run structured outbound sequences and continuously refine messaging based on results.
• Generate and qualify new sales opportunities for the sales team.
• Book high-quality discovery meetings and product demonstrations.
• Maintain a consistent flow of qualified opportunities from target accounts.
• Work with marketing to convert engaged contacts into sales conversations.
• Prioritise quality of engagement over generic activity volume.
• CRM, Data and Reporting
• Maintain accurate prospect, contact and company records in Hub Spot.
• Record sales activity, next steps, engagement and qualification notes clearly.
• Keep pipeline, lead stage and ownership data clean and up to date.
• Use data to understand which sectors, messages and personas are converting.
• Share market feedback with sales and marketing to improve targeting and messaging.
• Required Tools and Software Skills
• Hub Spot CRM

Confident using CRM records, lifecycle stages, lead stages, activity logging, task management, ownership and pipeline hygiene.

Able to identify target accounts, find relevant stakeholders, build lead lists and support personalised outreach.

Email outreach and sequencing tools

Experience using structured prospecting sequences, templates, testing and follow‑up workflows while keeping messages personalised.

Sales intelligence and data enrichment tools

Comfortable using tools such as Hub Lead, Apollo, Cognism, Zoom Info or similar to validate accounts, employee size and contacts.

Microsoft 365

Strong working knowledge of Outlook, Teams, Excel and Word for communication, organisation, reporting and collaboration.

AI‑assisted productivity tools

Comfortable using tools such as Microsoft Copilot to improve research, note‑taking, drafting and productivity while maintaining quality and accuracy.

Digital sales room or proposal tools

Experience with tools such as Trumpet or similar platforms would be useful for supporting buyer journeys as opportunities progress.

Experience and Skills

• 2 to 5 years of experience in a BDR, SDR, business development or inside sales role.
• Proven track record of generating opportunities through outbound prospecting.
• Experience selling B2B Saa S, technology or professional services solutions.
• Strong understanding of CRM discipline and sales process management.
• Experience engaging senior decision‑makers and multi‑stakeholder buying groups.
• Excellent written communication skills, with the ability to create relevant and personalised outreach.
• Comfortable using phone, email and Linked In as part of a structured prospecting approach.
• Highly organised, self‑motivated and able to manage a consistent outbound rhythm.
• Curious, coachable and keen to develop towards a more senior sales role.
• Experience selling into HR, People, Employee Experience, Engagement, Talent or HR Operations
• Understanding of employee listening, employee engagement or people analytics.
• Experience working in a Saa S scale‑up or growing technology business.
• Familiarity with account‑based prospecting techniques.
• Experience using intent data, engagement scoring or marketing‑led lead signals.
• What Success Looks Like
• A strong and consistently refreshed target account list within the mid‑market ICP.
• High‑quality meetings booked with relevant HR and People stakeholders.
• A predictable flow of qualified new logo opportunities for the sales team.
• Excellent Hub Spot hygiene, clear next steps and accurate activity tracking.
• Personalised outreach that opens meaningful conversations rather than relying on generic volume.
• Useful market insight shared back into sales and marketing.

Why join People Experience Hub?

• Join a growing employee listening business with a clear market opportunity.
• Work directly with experienced commercial leaders and learn from a supportive team.
• Take ownership of new logo pipeline generation in a visible, high‑impact role.
• Use a modern outbound approach focused on research, relevance and quality.
• Clear progression potential into Account Executive or senior business development roles.
• Flexible working arrangements and a collaborative team culture.
• Ideal Candidate Profile

You are naturally curious, commercially minded and genuinely enjoy prospecting.

You know how to research an organisation before reaching out and understand that good outbound is not about sending hundreds of generic emails.

It is about finding the right people, understanding their challenges and starting relevant conversations.

You have already built outbound pipeline in a previous role and now want to join a growing Saa S business where your contribution is visible, valued and rewarded.

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