At a Glance
- Tasks: Drive client acquisition and partnerships for a Pan-African HR firm.
- Company: Join a dynamic, founder-led firm expanding into Africa.
- Benefits: Competitive base salary, uncapped commission, and performance accelerators.
- Other info: Opportunity for career growth into regional or global leadership.
- Why this job: Make a real impact on company growth with high autonomy.
- Qualifications: 8-10+ years in B2B business development with a strong network.
The predicted salary is between 36000 - 60000 € per year.
About People & Partners Group
People & Partners Group is a Pan-African HR, Executive Search, Payroll, and Employer of Record (EOR) firm supporting global organizations expanding into Africa. We help companies hire, pay, and manage talent compliantly across multiple African markets—without setting up local entities.
As European demand accelerates, we are appointing a Senior Business Development & Commercial Lead (Europe) to drive client acquisition, partnerships, and long-term revenue growth.
About the Role
The Senior Business Development & Commercial Lead (Europe) is a senior, revenue-owning role responsible for driving European client acquisition and long-term commercial growth for People & Partners Group. This role focuses on originating, structuring, and closing high-value, multi-service engagements across Employer of Record (EOR), Payroll, Executive Search, and HR Advisory. It is a consultative, relationship-led position suited to a commercially mature professional who enjoys ownership, autonomy, and measurable outcomes. The role is not transactional or volume-driven; success is defined by quality deals, recurring revenue, and strategic partnerships.
Key Responsibilities
- Identify, engage, and win European clients operating in or expanding across Africa
- Lead senior-level consultative sales discussions with HR Directors, CFOs, COOs, and Founders
- Structure and close complex, multi-service, recurring contracts
- Build and activate referral, channel, and strategic partnerships across Europe
- Own client relationships end-to-end, from initial engagement through contract execution
- Contribute to commercial strategy, pricing models, and service packaging
- Collaborate closely with delivery teams to ensure successful client onboarding and retention
Requirements
- 8–10+ years of experience in B2B business development, sales leadership, or commercial roles
- Proven track record of closing complex, consultative, high-value deals
- Experience selling professional services such as HR, payroll, outsourcing, advisory, or similar solutions
- Strong European business network; exposure to African markets is a strong advantage
- Ability to engage confidently with senior stakeholders and decision-makers
- High level of commercial judgment, ownership mindset, and self-direction
Benefits
- Monthly base/retainer of USD 1,000 – 2,000 (flexible for strong profiles)
- Uncapped commission on all closed revenue
- Performance accelerators for consistent delivery
- Six-figure annual earning potential for top performers
- High autonomy with direct impact on company growth
- Opportunity to grow into a broader regional or global commercial leadership role
- Work with a founder-led firm in a clear scale and expansion phase
Senior Business Development & Commercial Lead (Europe) in Watford employer: People and Partners Group
People & Partners Group is an exceptional employer, offering a dynamic work culture that prioritises autonomy and measurable outcomes. With a strong focus on employee growth, the Senior Business Development & Commercial Lead role provides opportunities to drive significant impact in a founder-led firm during an exciting phase of expansion, alongside competitive compensation and performance incentives that reward top performers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business Development & Commercial Lead (Europe) in Watford
✨Network Like a Pro
Get out there and connect with people in the industry! Attend networking events, webinars, or even casual meet-ups. The more you engage with potential clients and partners, the better your chances of landing that Senior Business Development role.
✨Showcase Your Expertise
When you get the chance to chat with decision-makers, don’t hold back! Share your insights on HR, payroll, and business development. This will not only demonstrate your knowledge but also build trust and rapport with potential clients.
✨Follow Up, Follow Up, Follow Up
After any meeting or networking event, make sure to follow up with a quick email or message. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great way to remind them of your conversation!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at People & Partners Group.
We think you need these skills to ace Senior Business Development & Commercial Lead (Europe) in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Business Development & Commercial Lead. Highlight your experience in B2B business development and any relevant achievements that showcase your ability to close high-value deals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific experiences that align with our needs, especially around consultative sales and building strategic partnerships.
Showcase Your Network:We love seeing a strong European business network! If you have connections or experience in African markets, make sure to highlight that. It shows you understand the landscape and can hit the ground running.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at People and Partners Group
✨Know Your Market
Before the interview, dive deep into the European market landscape and understand how it intersects with African opportunities. Familiarise yourself with current trends in HR, payroll, and executive search services. This knowledge will help you engage confidently with senior stakeholders and demonstrate your expertise.
✨Showcase Your Success Stories
Prepare specific examples of high-value deals you've closed in the past. Highlight your consultative approach and how you've built long-term relationships with clients. This will illustrate your ability to drive revenue growth and align with the role's focus on quality over quantity.
✨Understand Their Needs
Research People & Partners Group and their unique value proposition. Think about how your skills can address their challenges in client acquisition and partnership building. Tailor your responses to show that you’re not just a fit for the role, but also for their mission and goals.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s objectives. Inquire about their current strategies for expanding into Africa and how they measure success in client relationships. This shows your genuine interest and strategic thinking.
