New Store Opening Manager in Sheffield

About J.I.M

Hi! We’re Joy in Movement (J.I.M), the UK’s first fully automated infrared fitness studio. We run 30-minute, low-impact classes in 40° heat, set to fresh DJ-produced beats, designed to help people sculpt, stretch, strengthen, and feel good in their bodies. We’ve been featured in Forbes and Time Out, our first studio is buzzing in Ecclesall Sheffield, and we’re rolling out across the UK. Twice the results, half the time, that’s the promise. Now we’re looking for the right person to lead the floor and the community.

The Role

As Studio Manager you are the heartbeat of your J.I.M. You shape the energy members feel the moment they walk in, the community that keeps them coming back, and the systems that keep the studio running smoothly behind the scenes. You’ll wear a lot of hats: operations, marketing, hospitality, wellness ambassador, and you’ll love the variety. You know this role is working when members greet you by name, the pipeline is healthy, and people walk out feeling better than when they walked in.

This role owns four performance areas:

• Attract: grow local presence and build the lead pipeline.
• Convert: turn Free Pass leads into paying members.
• Retain: create consistent, fun, sticky community.
• Operate: uphold studio standards, systems, and compliance.

Reports To

General Manager; day-to-day performance, brand, systems, and employment matters. Weekly 1:1.

What You’ll Be Doing

Attract - Local Presence & Lead Generation

• Generate qualified leads through community outreach, local partnerships, and social media.
• Own your studio’s local social channels (Instagram, TikTok, Facebook): plan and shoot content, schedule posts, and engage daily with your community.
• Run local marketing campaigns and free trial promotions to drive new sign-ups.
• Partner with local businesses, wellness practitioners, and influencers to bring J.I.M into the wider community.
• Work with the J.I.M marketing team to keep brand voice consistent while letting your studio’s personality shine.
• Track and log every lead in the CRM.

Convert - Sales & Free Trial Management

• Move leads through the pipeline using the most appropriate channel (age and platform specific).
• Pre-call Free Trial members the day before their session and send an SMS reminder the morning of.
• Conduct post-class follow-up within 24 hours.
• Hit the 60% conversion target within 2.5 weeks of a member’s first class.

Retain - Member Experience & Community

• Be the face of the studio. Acknowledge every member on entry and greet by name as soon as you’re free.
• Know members by name and celebrate their milestones (birthdays, 100-class, transformations).
• Monitor weekly check-in patterns and proactively reach out to low-frequency members; re-engage anyone training less than twice a week.
• Curate occasional wellness events, workshops, and guest sessions such as recovery clinics, breathwork, nutrition talks, run club, book club.
• Address member feedback and resolve complaints with care, in line with J.I.M guidelines.

Operate - Studio Standards, Team & Systems

• Run the studio day-to-day: opening, closing, scheduling, cleanliness, equipment, lighting, and safety standards.
• Recruit, train, and manage your Studio Assistant. Set the tone and lead by example.
• Onboard new members with a full orientation.
• Manage bookings, memberships, payments, and access control via Hapana Core.
• Update Hapana Grow daily - log communications and update lead statuses.
• Process membership changes (upgrades, downgrades, pauses, cancellations) and handle failed payment retries.
• Monitor and troubleshoot CloudFit, Nightlife, lighting, and access control.
• Process member account deletion requests in line with UK GDPR (within 30 days).

How We’ll Measure Success

Attract

• New qualified leads per week: target set with your line manager.
• Lead response time: within 24 hours.

Convert

• Free Trial classes booked per week: 10 – 20 per week.
• New member sign-ups per week: 6–7.
• Conversion rate: 60% within 2.5 weeks.

Retain

• Average check-ins per active member per week: 2+.
• Net members (joins minus cancellations): positive each month.

Operate

• Studio presentation.
• Data accuracy: 100% of leads logged in Hapana Grow within the same business day; no stale leads older than 14 days.

Operational Rhythms

Daily

• Check and respond to leads in Hapana Grow; log all communications and statuses.
• Complete opening and closing procedures.
• Greet members, monitor studio energy, reset the hot room between classes.
• Review no-shows and low check-in members.

Weekly

• Update the KPI tracker with current performance data and milestones.
• Post 5–7 pieces of social content per shift.
• Clean up the lead pipeline in Hapana Grow.
• Review class bookings and capacity.
• 1:1 with your line manager.

Monthly

• Analyse conversion rates and sales performance.
• Review member retention trends.
• Complete the systems audit (CRM, member data, operational checklists).
• Self-reflect and set goals for the month ahead.

Systems & Tools

• Hapana Core - member management, bookings, payments, schedules, access.
• Hapana Grow - lead pipeline, sales tracking, prospect communication.
• J.I.M App - member self-service (front-line support sits with you).
• CloudFit - on-screen workout delivery.
• Nightlife - music streaming.
• Social Media - Instagram, TikTok, and Facebook for content and engagement.

Troubleshooting & Escalation

Handle yourself:

• Restart frozen systems (CloudFit, Nightlife, iPads).
• Check Wi-Fi connections.
• Remotely unlock doors when access fails.
• Retry failed payments after confirming details.

Escalate immediately:

• Member injuries or medical emergencies.
• Safety concerns or facility damage.
• System failures affecting operations.
• Serious complaints or legal threats.
• Any situation where the right action is unclear.

You’ll Thrive Here If You…

• Are a natural community-builder - people warm to you and stick around.
• Live and breathe wellness in some form (yoga, Pilates, hot fitness, recovery, nutrition). We’re not picky, just passionate.
• Can shoot, edit, and post a great Reel without breaking a sweat (well, maybe a little).
• Have 2+ years’ experience managing a studio, gym, retail space, hospitality venue, or similar customer-facing operation.
• Are organised, proactive, and comfortable owning KPIs - especially client retention.
• Love a varied day - front-of-house one minute, rotas the next, content after that.
• Are full of energy, warm, and bring real joy to your work (it’s in the name).

What Success Looks Like

You know this role is working when:

• Members greet you by name, and you greet theirs back.
• The pipeline is healthy, current, and moving - no stale leads.
• Conversions hit the 60% target.
• Net members grow month on month.
• The studio is clean, safe, and ready to impress at any hour.
• Members walk out feeling better than when they walked in.

The Good Stuff

• Salary: £30,000 to £34,000 per year, depending on experience.
• Hours: Full-time, 40 hours/week including evenings and weekends.
• Location: Studio location, e.g. J.I.M Wath-Upon-Dearne, Rotherham.
• Holiday: 28 days including bank holidays.
• Unlimited free classes for you.
• Brand-new infrared studio kit and a beautiful space to work in.
• Real career growth - we’re scaling fast and we promote from within.
• A team that actually likes each other and a brand we’re proud of.

How to Apply

Send us a CV and a short note (or a 60-second video and a reel that you’ve edited) telling us why you’d be brilliant at this. Bonus points if you tell us about a community you’ve built or a moment you turned a member into a regular. Email: unitedkingdom@joyinmovement.uk Subject line: Studio Manager, [Your Name]