At a Glance
- Tasks: Lead and grow J.I.M's UK studios while driving sales and community engagement.
- Company: Join Joy in Movement, the UK's first automated infrared fitness studio.
- Benefits: Competitive salary, performance bonuses, unlimited free classes, and 28 days holiday.
- Other info: Dynamic work environment with real career growth opportunities and a supportive team.
- Why this job: Be part of an exciting brand that's reshaping fitness with innovative classes.
- Qualifications: Proven leadership and sales experience, with a passion for building new concepts.
The predicted salary is between 45000 - 50000 £ per year.
About J.I.M
Hi! We’re Joy in Movement (J.I.M), the UK’s first fully automated infrared fitness studio. We run 30 minute, low impact classes in 40° heat, set to fresh DJ produced beats, designed to help people sculpt, stretch, strengthen, and feel good in their bodies. We’ve been featured in Forbes and Time Out, our first studio is buzzing in Ecclesall, Sheffield, and we’re rolling out across the UK with seven studios and counting. Twice the results, half the time, that’s the promise.
The Role
As Business Development Manager you are the driving force behind J.I.M’s growth across the UK. You lead a growing team of Studio Managers, shape the strategy that takes J.I.M into new towns and cities, and make sure every studio in your portfolio is hitting its numbers on sales, retention, and community. You’ll partner closely with QFM Group leadership and with stakeholders in the UK and Australia, keeping J.I.M’s expansion sharp, sustainable, and true to the brand. This is a leadership role in an emerging brand, so you’ll need real entrepreneurial spirit, a proven track record of exceeding targets, and a genuine love of building something from the ground up.
This role owns five performance areas:
- Lead: recruit, coach, and manage a growing team of Studio Managers across the UK.
- Grow: drive the UK rollout of J.I.M, identifying and supporting new studio openings.
- Sell & Retain: own member sales, conversion, and retention KPIs across the whole portfolio.
- Partner: partner with stakeholders across the UK and Australia, and align on brand and social media.
- Operate: uphold studio standards, systems, and compliance across every site.
What You’ll Be Doing
- Lead People & Performance: Recruit, onboard, coach, and manage Studio Managers across your portfolio, setting the tone and leading by example. Set clear goals and hold your Studio Managers accountable for sales, retention, and studio standards KPIs. Run regular catch ups, team meetings, and site visits across the UK, spotting talent and supporting development. Build a strong performance culture, celebrating wins and tackling underperformance early and fairly.
- Grow the Portfolio: Play a key role in identifying and opening new J.I.M studios across the UK, bringing an entrepreneurial mindset to a fast growing, emerging brand. Support site selection, launch planning, and new studio onboarding, working closely with QFM Group leadership. Spot opportunities to improve performance, processes, and profitability as the portfolio scales.
- Sell & Retain: Own member sales, conversion, and retention targets across every studio in your portfolio, with a proven track record of exceeding targets. Coach Studio Managers on pipeline management, Free trial conversion, and member follow up, so every site converts and retains well. Review sales and retention data regularly, spot trends early, and act quickly where a studio is falling short. Champion a consistent, sales led culture across the portfolio, without losing the warmth and community feel that makes J.I.M special.
- Partner & Collaborate: Build strong working relationships with key stakeholders across the UK and Australia, sharing insight and best practice both ways. Partner with the J.I.M marketing team on social media strategy, helping Studio Managers create content that’s true to the brand while showcasing their own studio’s personality. Represent J.I.M’s UK portfolio in conversations with QFM Group leadership, bringing clear, KPI backed updates on performance and growth.
- Operate & Uphold Standards: Ensure every studio meets J.I.M’s standards for cleanliness, safety, equipment, and compliance, including UK GDPR requirements. Oversee use of Hapana Core, Hapana Grow, CloudFit, Nightlife, and access control systems across the portfolio, and ensure Studio Managers keep systems up to date. Support Studio Managers with membership changes, escalations, and member feedback that need an extra level of care.
You’ll Thrive Here If You…
- Have proven experience leading and developing people, ideally across multiple sites or locations.
- Have worked in a sales led, target driven environment and have a track record of exceeding targets.
- Bring an entrepreneurial spirit and genuinely want to help build something new, not just run something established.
- Are comfortable with ambiguity and enjoy shaping a new concept as it grows.
- Are confident partnering with stakeholders at all levels, across different time zones and cultures, including the UK and Australia.
- Are organised, proactive, and comfortable owning KPIs, especially sales, conversion, and retention.
- Are full of energy, warm, and bring real joy to your work (it’s in the name).
Life at QFM Group
J.I.M is part of QFM Group, and this role is a great fit for someone who lives our values every day:
- Be Bold: speak up, try new ideas, and make bold decisions, even when it feels risky.
- Hustle Hard: show up with energy and commitment, and go the extra mile to hit your numbers.
- Squad Goals: build a team that collaborates, trusts each other, and celebrates wins together.
- Bounce Back: stay resilient when things get tough, learn from setbacks, and keep moving forward.
- Be Real: be honest and genuine, and do the right thing, even when no one’s watching.
The Good Stuff
- Salary: £45,000 to £50,000 per year, depending on experience, plus a performance related bonus.
- Hours: Full time, 40 hours per week, with flexibility for evenings, weekends, and regular calls with our Australia team.
- Location: UK travel based, covering your portfolio of J.I.M studios; no fixed office.
- Reporting to: You’ll report into QFM Group leadership.
- Holiday: 28 days including bank holidays.
- Unlimited free classes for you.
- Real career growth. We’re scaling fast and we promote from within.
- A team that actually likes each other and a brand we’re proud of.
How to Apply
Send us a CV and a short note telling us why you’d be brilliant at this. Bonus points if you tell us about a team you’ve built, a target you’ve smashed, or a business you’ve helped grow from scratch. Email: unitedkingdom@joyinmovement.uk Subject line: Business Development Manager, [Your Name]
Area Manager in Sheffield employer: People and Culture
At Joy in Movement, we pride ourselves on being an exceptional employer that fosters a vibrant and supportive work culture. As the Studio Manager at our state-of-the-art infrared fitness studio in Nottingham, you'll enjoy a competitive salary, unlimited free classes, and real opportunities for career growth as we expand across the UK. Join a passionate team that values community-building and wellness, where your contributions will be recognised and celebrated.
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