At a Glance
- Tasks: Lead Speedo's global product marketing strategy and create compelling product stories.
- Company: Join Pentland Brands, a family business behind iconic active and lifestyle brands.
- Benefits: Enjoy competitive salary, hybrid working, flexible hours, and generous holiday allowance.
- Other info: Be part of a passionate team dedicated to innovation and performance.
- Why this job: Shape the future of swimwear and make a real impact in the water sports industry.
- Qualifications: Experience in product marketing with strong storytelling and communication skills.
The predicted salary is between 55000 - 65000 £ per year.
- We're
- Pentland
Brands: a global family business behind some of the world's most iconic active and lifestyle brands.
We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
Design swimwear built for movement, confidence and performance in the water.
At Speedo, product has to do more than look good.
It has to move with the swimmer, feel comfortable in the water and support performance, confidence and freedom of movement, whether someone is training, competing, learning or simply enjoying the swim.
The Senior Global Product Marketing Manager plays a lead role in shaping Speedo's global product marketing strategy, translating innovation, performance and design into clear, compelling product stories that drive consumer understanding, desire and commercial impact.
Working closely with Product Creation, Brand Marketing, Go-To-Market, Social & Community, Retail Experience, Commercial and regional teams, this role develops product positioning, messaging frameworks and launch narratives that connect Speedo's product benefits to consumer needs and brand ambition.
The role helps ensure Speedo's products are clearly understood, consistently positioned and effectively brought to life across markets, channels and seasons.
What you'll be doing
- Support the development and delivery of Speedo's global product marketing strategy, ensuring alignment with brand direction, category priorities and commercial objectives.
- Develop global product positioning frameworks that clearly define target consumers, product benefits, reasons to believe and points of differentiation.
- Translate technical innovation, performance attributes, materials, fit and design intent into clear consumer-facing benefits and messaging.
- Create and maintain product messaging hierarchies, feature/benefit frameworks and claim guidance to ensure consistency and accuracy across markets.
- Shape product launch narratives and content priorities for key seasonal launches, innovation stories and hero products.
- Partner with Brand Marketing to ensure product stories connect clearly to broader brand campaigns, seasonal themes and storytelling platforms.
- Work with Go-To-Market to provide product clarity, messaging and toolkit inputs, while GTM leads seasonal orchestration and market rollout.
- Partner with Product Creation, Innovation, Design and Merchandising teams to build a strong understanding of product intent, performance benefits and category priorities.
- Collaborate with Creative, Copy, Social & Community, Retail Experience and DTC teams to ensure product stories are translated effectively across content, retail, digital and social touchpoints.
- Support regional and commercial teams with product marketing guidance, launch materials and storytelling tools that enable strong local activation.
- Review product and launch performance, consolidating feedback and insights from markets, commercial teams and channels to improve future product storytelling.
- Provide direction and support to the Global Product Marketing Executive, helping prioritise work and maintain strong quality standards across briefs, content and toolkits.
What you'll bring
- Significant experience in product marketing, ideally within sports, performance, lifestyle or premium consumer brands.
- Strong ability to translate technical or performance-led product information into clear, compelling consumer benefits and storytelling.
- Experience developing product positioning, messaging frameworks, launch narratives and product marketing toolkits across global or multi-market environments.
- Strong understanding of how product, brand, consumer insight and commercial priorities come together to support successful launches.
- Confident working cross-functionally with Product, Brand, GTM, Creative, Retail, Social, DTC, Commercial and regional teams.
- Strong communication and stakeholder management skills, with the ability to simplify complexity and influence across teams.
- Highly organised and detail-oriented, with the ability to manage multiple launches, priorities and deadlines.
- Experience guiding or developing junior team members would be beneficial.
- Passion for sport, performance, innovation and consumer-led product storytelling.
This vacancy is a newly created role as part of organisational changes.
Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.
Why Speedo?
Speedo is one of the world's most iconic swimwear brands, built on a heritage of innovation, performance and a lifelong love of swimming.
From elite competition to everyday fitness, leisure and learning, Speedo creates product for every type of swimmer.
It is a brand trusted in the water because it understands what matters: fit, movement, comfort, durability, confidence and performance.
Joining Speedo means becoming part of a team that cares deeply about helping people feel at home in the water, whether they are chasing a personal best, building confidence, training regularly or discovering the joy of swimming for the first time.
Perks & Benefits
- competitive salary
- discretionary bonus
- hybrid working
- flexible start and finish times
- generous holiday allowance
- product discounts
- sample sales
- enhanced family-friendly policies
- healthcare support
- gym and fitness discounts
- cycle to work scheme
- electric car scheme
You can find full details of our benefits and perks on our UK Benefits page.
- The Interview Process
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
- #J-18808-Ljbffr
Senior Global Product Marketing Manager - Speedo employer: PENTLAND
At Pentland Brands, we pride ourselves on being a global family business that champions innovation and performance in the world of active and lifestyle brands. As a Senior Global Product Marketing Manager at Speedo, you'll thrive in a collaborative and dynamic work culture that values integrity and ambition, while enjoying a range of benefits including hybrid working, flexible hours, and generous holiday allowances. With a strong focus on employee growth and development, this role offers you the opportunity to shape compelling product narratives that resonate with consumers and drive commercial success, all while being part of a brand that truly cares about helping people feel confident in the water.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Product Marketing Manager - Speedo
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PENTLAND and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PENTLAND are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PENTLAND on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PENTLAND. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Global Product Marketing Manager - Speedo
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PENTLAND. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PENTLAND:Show us that you’ve done your homework! In your application, briefly mention what you admire about PENTLAND’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PENTLAND
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PENTLAND will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PENTLAND, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
