Pentland Brands is seeking a CRM Manager to lead global customer relationship management planning across Email, SMS and emerging channels. You will manage a team of CRM Planning Executives, shape journeys, segmentation and testing, and translate brand priorities into customer-centric campaigns across brands and markets.
Working in an ESP/CDP environment, you will partner with Brand, Ecommerce, Trade and Insights teams, own the end-to-end CRM briefing process, and drive incremental value through
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Global CRM Strategy & Journeys Lead in London employer: PENTLAND
At Pentland Brands, we pride ourselves on being a global family business that champions innovation and performance in the world of active and lifestyle brands. As a Senior Global Product Marketing Manager at Speedo, you'll thrive in a collaborative and dynamic work culture that values integrity and ambition, while enjoying a range of benefits including hybrid working, flexible hours, and generous holiday allowances. With a strong focus on employee growth and development, this role offers you the opportunity to shape compelling product narratives that resonate with consumers and drive commercial success, all while being part of a brand that truly cares about helping people feel confident in the water.
