Pentland Brands is seeking a CRM-focused professional to help deliver the strategy for customer relationship management across markets. You will work with the CRM manager to translate brand and trade calendars into creative briefs and oversee the deployment of CRM activations.
The role covers data analysis, audience segmentation, personalisation programs, and collaboration with agency partners to ensure timely delivery and measurable improvements in customer engagement.
#J-18808-LjbffrCRM Strategist: Customer Engagement & Segmentation employer: PENTLAND
At Pentland Brands, we pride ourselves on being a global family business that champions innovation and performance in the world of active and lifestyle brands. As a Senior Global Product Marketing Manager at Speedo, you'll thrive in a collaborative and dynamic work culture that values integrity and ambition, while enjoying a range of benefits including hybrid working, flexible hours, and generous holiday allowances. With a strong focus on employee growth and development, this role offers you the opportunity to shape compelling product narratives that resonate with consumers and drive commercial success, all while being part of a brand that truly cares about helping people feel confident in the water.
