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- Tasks: Lead product marketing strategies and collaborate on exciting product launches for Endura.
- Company: Join Pentland Brands, a global family business with iconic active and footwear brands.
- Benefits: Enjoy competitive pay, flexible working, health perks, and awesome brand discounts.
- Why this job: Be part of a dynamic team that values creativity, teamwork, and a passion for cycling.
- Qualifications: 3-5 years in marketing, strong communication skills, and a love for outdoor sports required.
- Other info: This is a permanent, full-time role based in Edinburgh or Glasgow.
The predicted salary is between 36000 - 60000 £ per year.
We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT’S THE MISSION FOR THIS ROLE?
The Senior Product Marketing Executive will be responsible for driving the execution of product marketing strategies for Endura products. Reporting to the Global Head of Marketing, this role requires a proactive and organised professional with experience in marketing, product storytelling, and GTM planning. You’ll collaborate with cross-functional teams and creative minds to champion product launches and craft compelling product positioning that resonates with our target audience. By ensuring every detail reflects our passion for cycling, you’ll help push boundaries, elevate our brand, and fuel the euphoria of the ride for every customer.
WHAT DOES THIS ROLE DO?
As our Senior Product Marketing Executive you will be responsible for:
Driving Product Strategy and Positioning
- Collaborating with product development to identify key features and benefits of new products.
- Creating clear and compelling product messaging that aligns with our brand values.
Owning Go-to-Market Execution for product marketing
- Leading the development of sell-in tools, including co-creating sell-in decks with the Retail Marketing Manager.
- Managing seasonal launches, including brochures, product photography, and other creative assets.
- Planning and overseeing photoshoots for product campaigns (lifestyle, studio, and showroom).
- Partnering with creative teams to produce high-quality marketing materials like photography, videos, and product descriptions.
- Coordinating translations for global product materials to ensure consistency across markets.
Managing Critical Path and Collaboration
- Taking ownership of day-to-day activities on the critical path to ensure projects are delivered on time.
- Acting as a key liaison between marketing, design, merchandising, and content teams to ensure alignment.
WHAT DO I BRING TO THE ROLE?
You just might be our next superstar if you have the following experience:
- 3-5 years of experience in marketing or product marketing, preferably in the sports or cycling industry.
- A strong passion for cycling, outdoor sports, or active lifestyles.
- Proven ability to manage product launches and collaborate with cross-functional teams.
- Excellent communication skills, with the ability to craft compelling product stories.
- Highly organised with a knack for managing multiple projects simultaneously.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
Senior Product Marketing Executive | Edinburgh / Glasgow | Employment type: Permanent, full time
WHAT’S IN IT FOR ME?
- Competitive + discretionary bonus
- 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
- Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
- Family-Friendly Benefits: Generous enhanced parental leave policies.
- Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
- Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
- Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
- Chance to join our Charity, D&I and Sustainability employee networks.
As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.
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Senior Product Marketing Executive (Endura) employer: Pentland Brands
Contact Detail:
Pentland Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Executive (Endura)
✨Tip Number 1
Familiarize yourself with Endura's product line and brand values. Understanding their unique selling points and how they resonate with the cycling community will help you craft compelling product messaging that aligns with their mission.
✨Tip Number 2
Network with professionals in the cycling and sports marketing industry. Attend relevant events or join online forums to connect with others who share your passion, as this can lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully managed product launches. Highlight your ability to coordinate with cross-functional teams and deliver projects on time, as this is crucial for the role.
✨Tip Number 4
Demonstrate your creativity by preparing a mock product launch plan for an Endura product. This will not only show your understanding of the role but also your proactive approach and passion for the brand.
We think you need these skills to ace Senior Product Marketing Executive (Endura)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Product Marketing Executive position. Understand the key responsibilities and required skills, especially focusing on product marketing strategies and collaboration with cross-functional teams.
Highlight Relevant Experience: In your application, emphasize your 3-5 years of experience in marketing or product marketing, particularly in the sports or cycling industry. Provide specific examples of past product launches you managed and how you collaborated with different teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cycling and outdoor sports. Use storytelling to connect your personal experiences with the role's requirements, demonstrating how you can contribute to the brand's mission and values.
Showcase Your Creativity: Since the role involves crafting compelling product messaging and collaborating on creative assets, include examples of your previous work that highlight your creativity. This could be links to marketing campaigns you've worked on or descriptions of innovative projects you've led.
How to prepare for a job interview at Pentland Brands
✨Show Your Passion for Cycling
Make sure to express your enthusiasm for cycling and outdoor sports during the interview. Share personal experiences or stories that highlight your connection to the sport, as this will resonate with the company's values and mission.
✨Demonstrate Your Marketing Expertise
Prepare to discuss your previous marketing or product marketing experience, especially in the sports or cycling industry. Be ready to provide specific examples of successful product launches you've managed and how you collaborated with cross-functional teams.
✨Highlight Your Organizational Skills
Since the role requires managing multiple projects simultaneously, be prepared to talk about your organizational strategies. Discuss tools or methods you use to keep projects on track and ensure timely delivery.
✨Craft Compelling Product Stories
Practice articulating how you would create clear and compelling product messaging. Think about how you can align product features with brand values and resonate with the target audience, as storytelling is a key aspect of this role.
