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- Tasks: Lead commercial finance for our global Direct-to-Consumer business and drive profitable growth.
- Company: Join Pentland Brands, a family business behind iconic active and lifestyle brands.
- Benefits: Enjoy competitive salary, generous holiday, hybrid working, and wellness support.
- Why this job: Make a real impact in a dynamic eCommerce environment with a focus on innovation.
- Qualifications: Significant FP&A experience in eCommerce and strong P&L management skills required.
- Other info: Be part of a diverse team that values collaboration and personal growth.
The predicted salary is between 54000 - 84000 £ per year.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.
Reports to: Vice President, Planning & Analysis
Location: Farringdon, London
Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)
The Senior Finance Manager leads end-to-end commercial finance and FP&A for Pentland Brands’ global Direct-to-Consumer (DTC) business, spanning eCommerce and marketplace channels across multiple brands and regions. This role owns planning, forecasting, performance insight and decision support for the full DTC P&L. Acting as a key business partner to the Digital Director and SVP of Media, the role drives profitable growth through robust financial modelling, deep understanding of order-level economics, performance marketing, pricing sensitivities and trading levers. The role provides high-impact, forward-looking insight to executive stakeholders, supports major investment and transformation decisions, and ensures strong financial control across trading, promotional and project activity.
How you’ll drive success:
- End-to-end ownership of global DTC planning, forecasting and performance management across all brands and regions
- Full P&L ownership, including revenue, gross margin, marketing investment, fulfilment costs and overheads
- Lead weekly DTC trade reporting (to COO, Regional Presidents and DTC team), providing clear, decision-oriented insight to executive stakeholders
- Analyse and communicate trading performance, identifying risks, opportunities and trade-offs in real time
- Assess profitability of trading and promotional activity, including discounting, conversion and margin impacts
- Own monthly DTC performance reporting (Month, YTD, FY) with clear insight and commentary
- Lead Finance review of monthly Sales IBP submissions with DTC leadership
- Own quarterly forecast cycles and annual budget for Global DTC P&Ls
Business Partnering & Decision Support:
- Act as the primary finance partner to the Digital Director and SVP of Media
- Provide robust financial insight to support strategic and operational decision-making
- Lead financial evaluation of commercial initiatives, growth opportunities and trading strategies
- Support steering committees for major DTC projects, ensuring strong financial governance and value delivery
- Build and own complex financial models to support business cases, investment decisions and scenario planning
- Lead pricing and promotional sensitivity analysis (e.g. discount depth, conversion rates, demand elasticity)
- Develop scenario models to assess upside/downside risks and inform executive decisions
Marketing & Order-Level Economics:
- Partner closely with Digital and Media teams to assess performance marketing efficiency
- Analyse customer acquisition, retention and lifetime value economics
- Develop and interpret order-level profitability metrics across channels, brands and regions
- Lead and develop a high-performing team, managing: 1 Finance Senior Analyst
- Provide coaching, clear objectives and strong performance management
- Build DTC commercial finance capability and best practice across the team
- Partner with accounting and shared services teams to ensure robust month-end processes and controls
- Comfortable operating across transactional finance and commercial FP&A
- Ensure accurate P&L and balance sheet postings related to DTC activity
- Strong working knowledge of SAP in an eCommerce / DTC environment
What you’ll need to thrive:
- Significant FP&A / Commercial Finance experience in eCommerce environments
- Strong understanding of global, multi-brand operating models
- Proven experience owning and managing a full P&L
- Deep commercial acumen with the ability to translate data into clear executive insight
- Advanced financial modelling and scenario planning capability
- Strong understanding of order-level economics, performance marketing, pricing, discounting and conversion dynamics
- Confident people manager with experience developing high-performing teams
- Experience working with marketplaces alongside owned eCommerce
- Exposure to fast-paced, high-growth DTC environments
- Experience supporting large-scale digital or transformation projects
Personal Attributes:
- Commercially curious with a strong sales and customer mindset
- Comfortable operating in ambiguity and pace
- Influential communicator, able to challenge and support senior stakeholders
- Detail-oriented while maintaining a strong strategic perspective
- Confident balancing short-term trading decisions with long-term value creation
Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance with the option to buy more, hybrid and flexible working, enhanced family leave, pension and financial protection, wellbeing support, travel schemes, and generous discounts across Pentland Brands and selected retail partners.
The Interview Process: We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Senior Finance Manager - Ecommerce & Marketplaces employer: Pentland Brands
Contact Detail:
Pentland Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Finance Manager - Ecommerce & Marketplaces
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research Pentland Brands and understand their values and culture. Tailor your answers to show how you fit right in with their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining us!
We think you need these skills to ace Senior Finance Manager - Ecommerce & Marketplaces
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Finance Manager role. Highlight your FP&A experience, especially in eCommerce, and showcase how you've managed P&Ls in previous roles. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about finance in the eCommerce space and how you can contribute to our team. Be sure to mention specific experiences that demonstrate your commercial acumen.
Showcase Your Financial Modelling Skills: Since this role involves advanced financial modelling, make sure to highlight any relevant projects or tools you've used. We love seeing candidates who can translate complex data into clear insights, so don’t hold back on those examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Pentland Brands
✨Know Your Numbers
As a Senior Finance Manager, you'll need to demonstrate your financial acumen. Brush up on key metrics related to eCommerce and marketplaces, such as P&L management, gross margin calculations, and performance marketing metrics. Be ready to discuss how you've used these numbers to drive decision-making in previous roles.
✨Showcase Your Business Partnering Skills
This role requires strong collaboration with the Digital Director and SVP of Media. Prepare examples of how you've successfully partnered with cross-functional teams in the past. Highlight your ability to provide financial insights that support strategic decisions and how you’ve influenced outcomes through effective communication.
✨Prepare for Scenario Planning
Given the emphasis on financial modelling and scenario analysis, come equipped with examples of complex financial models you've built. Be ready to discuss how you've assessed risks and opportunities in trading strategies, and how those insights have informed executive decisions in your previous roles.
✨Emphasise Your Leadership Experience
As you'll be managing a Finance Senior Analyst, it's crucial to showcase your leadership skills. Share your approach to developing high-performing teams, setting clear objectives, and providing coaching. Discuss any experiences where you've fostered a collaborative and inclusive team culture, aligning with Pentland Brands' values.