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- Tasks: Lead exciting marketing campaigns and partnerships across EMEA for iconic brands.
- Company: Join Pentland Brands, a dynamic global family business with a focus on teamwork and innovation.
- Benefits: Enjoy competitive salary, generous holiday, discounts, health perks, and flexible working options.
- Why this job: Make a real impact in a creative role that champions your individuality and growth.
- Qualifications: Experience in project management and partnership marketing with a proactive, creative mindset.
- Other info: Be part of a diverse team committed to excellence and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
We are Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT'S THE MISSION FOR THIS ROLE?
As Marketing Manager, you will take ownership of the execution and delivery of brand campaigns, partnerships, and activations across our key EMEA markets. Working to briefs set by the Senior Marketing Manager, and with final brand sign-off from the Brand Director, you will manage the end-to-end delivery of projects that strengthen brand heat, build awareness, and drive commercial impact. This is a role for a confident and proactive campaign leader who thrives on autonomy, with the authority to manage partners, agencies, and ambassadors day to day, while ensuring all activity aligns with the brand's strategic direction.
WHAT DOES THIS ROLE DO?
- Delivery of the EMEA Brand Plan
- Translate strategic briefs into actionable campaign plans.
- Lead execution of assigned projects against agreed KPIs.
- Ensure all outputs align with brand direction and secure Brand Director sign-off.
- Campaign & Project Management
- Own the end-to-end management of campaigns across all categories (boots, performance wear, casual wear, teamwear).
- Manage daily relationships with agencies, ambassadors, and partners.
- Oversee the production of campaign assets (film, photography, digital, retail), ensuring consistency of storytelling.
- Brand Partnerships & Sponsorships
- Activate brand campaigns with licensed teams, partners, and ambassadors.
- Integrate ambassadors effectively into campaigns and ensure they are fully equipped.
- Maximise the value of sponsorship and partnership assets through strong campaign execution.
- Marketing Calendar Management
- Own and align the EMEA marketing calendar with launches, activations, and sponsorship milestones.
- Co-manage seasonal events and activations to drive visibility and impact.
- Digital, Social & E-commerce Support
- Deliver digital and social campaigns to grow community engagement and e-commerce performance.
- Provide toolkits and content calendars to partners on time and to brief.
- Performance Monitoring & Reporting
- Track, analyse, and report on campaign performance to inform future activity.
- Cross-Functional & Partner Collaboration
- Work closely with internal teams (sales, design, product, DTC) and external partners to deliver integrated campaigns.
- Support license and distribution partners with assets, storytelling, and toolkits to drive sales.
WHAT DO I BRING TO THE ROLE?
You just might be our next superstar if you have the following skills and experience:
- Project Management
- Proven experience in planning and delivering marketing campaigns from concept to execution.
- Skilled at managing timelines, budgets, and multiple stakeholders to ensure projects are delivered on brief, on brand, and on time.
- Licensed Teams and Partnership Marketing
- Experience managing marketing campaigns and activations in collaboration with licensed partners — including sports teams, clubs, and entertainment brands.
- Confident working within brand guidelines while maximizing the commercial and storytelling potential of licensed relationships.
- Creative Campaign Leadership
- Ability to translate brand purpose and seasonal objectives into inspiring, consumer-focused campaigns.
- Collaborates effectively with creative, product, and commercial teams to develop compelling content and activations that drive awareness and engagement.
- Proactive Approach
- A strong self-starter with a drive to make an impact on projects.
- Demonstrates initiative in identifying opportunities, solving problems, and improving processes — ensuring that marketing activity is always one step ahead of consumer and business needs.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
WHAT'S IN IT FOR ME?
- Competitive salary + discretionary bonus
- 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
- Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
- Family-Friendly Benefits: Generous enhanced parental leave policies.
- Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
- Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
- Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
- Chance to join our Charity, D&I and Sustainability employee networks.
As an equal opportunity employer, we are committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment. We warmly welcome your application.
Marketing Manager employer: Pentland Brands
Contact Detail:
Pentland Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how your experience aligns with their mission. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've worked on to the interview. Discuss the impact they had and how you can bring that same energy to Pentland Brands. Let your personality shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Pentland family.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and the brands we represent shine through. We want to see how you connect with our mission and values, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in managing campaigns and partnerships. Use specific examples that demonstrate your skills in project management and creative campaign leadership, as these are key for us.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. Bullet points can help here!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Pentland Brands!
How to prepare for a job interview at Pentland Brands
✨Know Your Campaigns
Before the interview, dive deep into Pentland Brands' recent campaigns and partnerships. Be ready to discuss how you would approach similar projects, showcasing your understanding of their brand values and market positioning.
✨Showcase Your Project Management Skills
Prepare specific examples of past marketing campaigns you've managed from start to finish. Highlight your ability to juggle timelines, budgets, and stakeholders, as this role demands strong project management skills.
✨Emphasise Collaboration
This position requires working closely with various teams and partners. Share experiences where you've successfully collaborated with creative, product, or commercial teams to deliver impactful campaigns, demonstrating your teamwork abilities.
✨Be Proactive and Creative
Pentland Brands values initiative and creativity. Think of ways you can bring fresh ideas to the table during the interview. Discuss how you've identified opportunities in previous roles and how you plan to make an impact in this new position.
