At a Glance
- Tasks: Lead digital retail marketing strategies for iconic brands and drive profitable growth.
- Company: Join Pentland Brands, a global family business behind legendary active lifestyle brands.
- Benefits: Enjoy competitive salary, hybrid working, generous holidays, and exclusive product discounts.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Shape the future of beloved brands while growing your career in a dynamic environment.
- Qualifications: Experience in digital retail marketing, strong planning skills, and analytical capabilities.
The predicted salary is between 45000 - 55000 £ per year.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
This is an exciting opportunity for someone ready to take the next step in their retail marketing career. You’ll work across multiple brands in a group role, moving from day-to-day implementation to strategic ownership of specific brand activation. This role is designed for someone who wants more autonomy, accountability, and the chance to grow into a future manager or strategist.
You’ll assist in performance marketing planning and execution for assigned brands, act as a key point of contact for internal and external teams and drive the performance of a key EU retail partnership.
What you’ll be doing:
- Take ownership of implementing global retail marketing strategies for selected brands to drive profitable growth.
- Collaborate with internal and external creative agencies to brief and deliver efficient growth driving content.
- Manage day-to-day relationship with external translation agency, overseeing budgets and ensuring brand voice consistency across markets.
- Work closely with Amazon counterparts to support the activation of key elements of the joint business plan, building strong platform relationships.
- Using technology partners, analyse marketing effectiveness to identify improvement opportunities and advise commercial teams on maximizing customer investment ROI.
- Support the sell-in process by developing proactive marketing plans that strengthen commercial propositions and recommendations.
- Drive internal influence and education to deepen the wider teams/departments understanding of customer platforms and needs.
- Communicate activation plans effectively within the Amazon business unit to share and apply learnings.
- Support on additional marketplace launches and strategic initiatives within the Digital team.
What you’ll bring:
- Experience in a digital retail marketing role, preferably with some Amazon experience.
- Strong planning and organisational skills with ability to identify and prioritize high-value activities.
- Solid understanding of retail dynamics and commercial models and familiarity with competition law principles.
- Strong analytical capabilities, using data and insights to build compelling commercial arguments.
- Collaborative approach to developing solutions with Amazon and internal teams.
- Strong stakeholder management, capable of influencing across a matrix organisation.
Why Pentland Brands?
Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre. We are a global family business with a clear purpose: pioneering brands that make life better.
Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.
Perks & Benefits
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page.
The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Senior Digital Retail Marketing Executive in London employer: Pentland Brands
At Pentland Brands, we pride ourselves on being a global family business that fosters a collaborative and innovative work culture. As a Designer for Women's Outdoor Apparel at Berghaus, you will have the opportunity to shape the future of our brand while enjoying a range of benefits including flexible working hours, generous holiday allowances, and a commitment to employee growth through continuous learning and development. Join us in creating exceptional products that resonate with today's outdoor consumers, all while being part of a supportive team that values integrity and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Retail Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Retail Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
