Head Of Global Social & Community (Berghaus) in London

About Pentland Brands

We are Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

Mission

As Head of Global Social & Community, you will drive the global social media and community strategy, build brand awareness, and cultivate a highly engaged global community. You will lead innovative, social‑first campaigns, oversee influencer marketing, and enhance the brand’s digital presence across key markets. You will collaborate cross‑functionally with regional leads, marketing, product, creative, and external agencies to ensure social media efforts align with global business objectives and reflect our brand heritage. Your role will be pivotal in enhancing engagement, driving conversion, and delivering industry‑leading content.

Responsibilities

• Developing and implementing short‑ and long‑term social media strategies across relevant platforms, ensuring alignment with brand marketing, product launches, and business goals.
• Leading regional teams in adapting and executing the global strategy to support local marketing initiatives.
• Designing and delivering breakthrough, data‑driven, social‑first campaigns that resonate with diverse global audiences.
• Driving creative excellence to ensure that all content reflects brand principles and programs.
• Continuously exploring new ways to engage and grow the brand’s community, leveraging insights and industry trends for meaningful interactions across social platforms.
• Leading the global influencer and creator strategies, building strong relationships with content creators, ambassadors, and influencers, and developing industry‑leading content to drive engagement, brand awareness, and conversion.
• Collaborating with regional leads, internal teams, and external agencies to execute cohesive global and regional social media strategies.
• Measuring and optimising the performance of social media campaigns, providing monthly reports on KPIs, trends, and insights, and using data to inform future strategies.
• Leading, managing, and developing a high‑performing social and community team, fostering a culture of creativity, collaboration, and innovation.
• Staying ahead of global social media trends, tools, and best practices to ensure consistent innovation in the digital space, with regular strategy refinement.

Qualifications

• Extensive experience in leading global social media strategies for major brands.
• Expertise in managing influencer and affiliate programmes, with a strong understanding of community engagement.
• Proven ability to create innovative, data‑driven social media campaigns that resonate across diverse markets.
• Strong leadership skills and experience managing and developing high‑performance teams.
• Excellent cross‑functional collaboration skills, working with internal teams and external agencies globally.
• Data‑driven mindset, leveraging insights to optimise social media strategies and deliver measurable business results.
• A passion for social media, digital marketing, and building online communities.

Benefits

• Competitive salary + discretionary bonus
• 25 Days Holiday: increases with length of service, with option to purchase additional days.
• Discounts: Brand discounts (including friends and family and JD Sports), sample sales, and other retail discounts and perks.
• Family‑Friendly Benefits: Generous enhanced parental leave policies (including six months fully paid maternity leave).
• Health Perks: Variety of health‑related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening.
• Travel Perks: Season ticket loan, cycle‑to‑work schemes, electric car schemes, and discounts on home charging units.
• Flexible Working: Hybrid working, core office hours, and flex hours.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work, be proactive, communicate openly, and treat everyone with respect and kindness. Let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend on the outcome of consultation processes and affected employees will have priority for consideration.