At a Glance
- Tasks: Lead global brand marketing strategy and drive community engagement through innovative storytelling.
- Company: Join Pentland Brands, a family business behind iconic active and lifestyle brands.
- Benefits: Enjoy competitive salary, flexible working, generous holidays, and discounts on products.
- Other info: Be part of a dynamic team that values performance, innovation, and fun.
- Why this job: Shape the future of cycling apparel and make a real impact in the industry.
- Qualifications: Proven experience in brand growth, social-first marketing, and community building.
The predicted salary is between 59400 - 72600 £ per year.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
Design cycling apparel built for movement, endurance and the ride ahead. At Endura, product has to do more than look good. It has to perform on the bike, support the rider and stand up to the demands of road, gravel, trail, commute and everything in between.
We are searching for an inspiring and visionary Head of Brand Marketing to lead the next chapter in the recent evolution of Endura. As the Head of Brand Marketing, you will shape and execute a bold, disruptive, and strategic global marketing plan that shapes and delivers Endura mission.
You will drive brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations. Reporting to the SVP of Endura, this role requires a visionary leader who understands how to embed brands into culture and drive measurable impact.
What you’ll be doing:
- Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.
- Play a central role in leading and driving the brand’s relevance and execution in new markets.
- Lead the global brand partnerships strategy, securing and managing high-impact collaborations that elevate brand perception and commercial success.
- Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.
- Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.
- Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.
- Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.
- Lead influencer and athlete marketing, identifying, and activating key partners to amplify brand impact and drive authentic advocacy.
- Oversee global events, activations, and experiential marketing, ensuring Endura is at the forefront of cultural moments.
- Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.
- Work closely with the product, design, and innovation teams to ensure Endura continues to lead in high-performance, stylish and distinctive cycling gear.
- Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.
- Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.
- Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.
What you’ll bring:
- A proven strategic leader with a track record of driving global brand growth and cultural relevance.
- A marketer who challenges and has expertise in social-first marketing, influencer and athlete partnerships, and community building.
- A visionary brand builder who understands how to integrate storytelling, activations, and digital marketing to deepen consumer connection.
- A commercially savvy leader who balances creativity with data-driven decision-making.
- A strong cross-functional collaborator, aligning marketing with product, commercial, and digital strategies.
- A resilient and energetic leader who thrives in a fast-paced, high-growth environment.
- Likes working in small dynamic teams and brings optimism, drive, and a sense of humour.
Why Endura?
Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride. Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure. It is a brand known for practical innovation, durability and product that is designed to work ride after ride.
Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.
Perks & Benefits
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.
The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Head of Brand Marketing - Endura in London employer: Pentland Brands
At Pentland Brands, we pride ourselves on being a global family business that champions integrity, energy, and ambition in everything we do. As a Senior Product & Design Manager at Mitre, you'll be part of a passionate team dedicated to creating high-quality football products that resonate with players and communities alike. We offer a supportive work culture with flexible working arrangements, generous benefits, and ample opportunities for professional growth, making it an ideal environment for those looking to make a meaningful impact in the world of sport.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing - Endura in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing - Endura in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
