Head of Global Go To Market - Speedo

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.

Reports to: VP Brand Marketing (Speedo)

Location: London, Farringdon

Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)

The Head of Global Go To Market (GTM) (Speedo) leads the strategic planning, alignment, and execution of Speedo’s global go to market process. Sitting at the nexus of Global Marketing, Regional Marketing, Product, and Commercial, the role is responsible for delivering a world class GTM engine that drives brand consistency, market readiness, and commercial growth worldwide. At the heart of the role is a commitment to understanding the needs, motivations, and behaviours of swimmers globally, ensuring that Speedo’s GTM strategies not only reflect consumer insight but create powerful, relevant connections with our audiences.

How you’ll drive success:

• Global Go To Market Leadership: Own the full GTM calendar, ensuring global alignment, timely decision making, and seamless coordination across functions. Drive a globally consistent GTM framework that ensures clarity from innovation planning through to launch execution. Oversee the creation and distribution of seasonal GTM toolkits and playbooks used by all markets.
• Seasonal Storytelling & Commercial Readiness: Partner with Brand Marketing, Product, and Insights teams to translate strategy, innovation, and consumer opportunities into compelling seasonal narratives. Ensure product stories, category priorities, and brand direction come together in a cohesive, commercially resonant sell in story. Champion a “global” approach, ensuring global brand strategies are adapted while enabling market flexibility where needed.
• Asset Development & Deployment: Oversee the briefing, creation, and global rollout of all seasonal sell in and GTM assets, including: Sell in decks, Product narratives, Marketing plans, Showroom materials, GTM calendars and key dates. Ensure all assets meet global brand standards and deliver consistent messaging.
• Process Excellence & Continuous Improvement: Continuously evolve the global GTM process to improve speed, clarity, and impact. Implement tools, templates, and workflows that streamline cross functional collaboration. Collect and synthesise market feedback following each seasonal cycle and embed learnings into future GTM planning. Establish clear KPIs for GTM effectiveness and market readiness.
• Leadership & Stakeholder Influence: Build strong relationships with senior leaders across the organisation to influence decisions that shape seasonal planning and commercial success. Confidently present seasonal strategies, GTM frameworks, and brand narratives to executive and leadership teams, as well as key external partners.

What you’ll need to thrive:

• Extensive experience leading complex, multi market GTM processes for a global consumer brand-ideally in sports, apparel, performance, lifestyle, or retail.
• Proven ability to build, refine, and scale GTM frameworks that align markets across different maturity levels, cultural expectations, and commercial realities.
• Demonstrated success managing long range planning cycles and seasonal calendars, ensuring cross functional clarity from early innovation planning to in market execution.
• Deep understanding of global brand marketing with the ability to translate brand strategy and positioning into sell in stories that are emotionally compelling and commercially resonant.
• Experience shaping seasonal narratives that connect product, brand moments, athletes/ambassadors, and innovation into a unified global storyline.
• High visual and creative judgement-able to assess whether assets, decks, plans, and experiences are “brand right” and consistent with a global identity system.
• Skilled at building “global” frameworks that protect brand consistency while enabling market level flexibility and ownership.
• Strong collaborator capable of navigating a matrixed global organisation with diplomacy, resilience, and clarity.
• Demonstrated ability to operate at both the high level strategic view (multi year frameworks, consumer opportunity mapping, seasonal positioning) and the operational detail (toolkit quality, deadlines, asset accuracy, executional guidance).
• Comfortable switching between shaping long term GTM evolution and troubleshooting short term seasonal issues.
• A natural connector who thrives in cross functional environments. Globally minded, culturally aware, and energised by working with diverse markets.

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance with the option to buy more, hybrid and flexible working, enhanced family leave, pension and financial protection, wellbeing support, travel schemes, and generous discounts across Pentland Brands and selected retail partners. You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process: We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

• Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
• Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
• Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.