GTM Manager (Endura)

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. Design cycling apparel built for movement, endurance and the ride ahead. At Endura, product has to do more than look good. It has to perform on the bike, support the rider and stand up to the demands of road, gravel, trail, commute and everything in between.

The Go-To-Market Manager (GTM) plays a key role in delivering Endura’s seasonal marketing and product activation plans across global markets. Working closely with Brand Marketing, Product, Regional Marketing, and Commercial teams, this role helps coordinate and deliver clear, market-ready campaigns and product stories that support both brand and commercial objectives. The role focuses on hands-on GTM delivery, seasonal execution, and cross-functional coordination, ensuring approved brand and product strategies are translated into consistent and effective market activation across all consumer touchpoints.

What you’ll be doing

• Go-To-Market Planning & Coordination
  • Support the delivery and ongoing improvement of Endura’s seasonal GTM process and calendar across global markets.
  • Coordinate seasonal launch timelines, activation milestones, and key campaign moments across regions and channels.
  • Plan and coordinate two key global internal seasonal launches in collaboration with Product, Design and Marketing functions.
  • Translate approved brand campaigns, product stories, and marketing priorities into clear GTM plans and activation materials for regional execution.
  • Work cross-functionally to ensure alignment between Brand Marketing, Product, Regional Marketing, and Commercial teams.
• Product Marketing & Asset Delivery
  • Collaborate with product, design and brand to identify KMS.
  • Collaborate with design, product and brand to identify features and benefits of new products and translate them into engaging consumer-facing product copy.
  • Develop product messaging and positioning in collaboration with product, design, and brand.
  • Own studio product shoots and ensure correct product focus for lifestyle.
  • Manage SMS ordering processes for key photoshoots, including lifestyle and studio.
  • Partner with brand and content and creative to support development of high-quality product marketing assets including photography, videos, product descriptions, that tell the story of each product.
  • Support Head of Retail in creating and refining product education tools to support sales teams and retail partners in communicating product.
  • Coordinate the briefing and rollout of seasonal GTM materials and activation assets.
  • Ensure assets are delivered accurately, on time, and in line with approved brand direction.
• Seasonal Activation & Market Readiness
  • Coordinate the rollout of seasonal campaigns, hero launches, and product stories across wholesale, retail, and digital channels.
  • Help ensure product priorities and campaigns are delivered consistently and on time across markets & DTC.
  • Support regional teams with clear activation guidance and market-ready materials.
  • Monitor launch readiness and help resolve operational or executional challenges during key seasonal periods.
• Process & Collaboration
  • Support improvements to GTM workflows, templates, and planning processes to drive better efficiency and collaboration.
  • Gather feedback from regional and cross-functional teams to help improve future seasonal activations.
  • Track key GTM milestones and support reporting on launch readiness and execution progress.
  • Build effective working relationships across Brand, Product, Commercial, and Regional Teams to ensure smooth delivery of seasonal plans.

What you’ll bring

• Experience working within a go-to-market, brand marketing, campaign management, or product marketing role for a consumer, sports, lifestyle, apparel, or retail brand.
• Strong project management and organisational skills, with experience coordinating multiple launches and deadlines simultaneously.
• Ability to translate brand and product direction into practical activation plans and market-ready materials.
• Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams.
• Comfortable working in a fast-paced environment with changing priorities and seasonal timelines.
• Strong communication and stakeholder management skills.
• Passion for cycling, sports, outdoor, or performance brands is advantageous.

Why Endura?

Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride. Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure. It is a brand known for practical innovation, durability and product that is designed to work ride after ride. Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

• Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
• Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
• Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.