At a Glance
- Tasks: Lead exciting marketing campaigns and product launches for a top sports brand.
- Company: Join a dynamic team at Endura, a leader in cycling and outdoor apparel.
- Benefits: Enjoy competitive pay, flexible hours, discounts, and wellness perks.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Make an impact in the sports industry while collaborating with creative minds.
- Qualifications: Experience in marketing or project management, with a passion for sports.
The predicted salary is between 40000 - 50000 £ per year.
The Go-To-Market Manager (GTM) plays a key role in delivering Endura’s seasonal marketing and product activation plans across global markets. Working closely with Brand Marketing, Product, Regional Marketing, and Commercial teams, this role helps coordinate and deliver clear, market-ready campaigns and product stories that support both brand and commercial objectives.
Go-To-Market Planning & Coordination
- Support the delivery and ongoing improvement of Endura’s seasonal GTM process and calendar across global markets.
- Coordinate seasonal launch timelines, activation milestones, and key campaign moments across regions and channels.
- Plan and coordinate two key global internal seasonal launches in collaboration with Product, Design and Marketing functions.
- Translate approved brand campaigns, product stories, and marketing priorities into clear GTM plans and activation materials for regional execution.
- Work cross-functionally to ensure alignment between Brand Marketing, Product, Regional Marketing, and Commercial teams.
Product Marketing & Asset Delivery
- Collaborate with product, design and brand to identify KMS.
- Collaborate with design, product and brand to identify features and benefits of new products and translate them into engaging consumer-facing product copy.
- Develop product messaging and positioning in collaboration with product, design, and brand.
- Own studio product shoots and ensure correct product focus for lifestyle.
- Manage SMS ordering processes for key photoshoots, including lifestyle and studio.
- Partner with brand and content and creative to support development of high-quality product marketing assets—including photography, videos, product descriptions—that tell the story of each product.
- Support Head of Retail in creating and refining product education tools to support sales teams and retail partners in communicating product.
- Coordinate the briefing and rollout of seasonal GTM materials and activation assets.
- Ensure assets are delivered accurately, on time, and in line with approved brand direction.
Seasonal Activation & Market Readiness
- Coordinate the rollout of seasonal campaigns, hero launches, and product stories across wholesale, retail, and digital channels.
- Help ensure product priorities and campaigns are delivered consistently and on time across markets & DTC.
- Support regional teams with clear activation guidance and market-ready materials.
- Monitor launch readiness and help resolve operational or executional challenges during key seasonal periods.
Process & Collaboration
- Support improvements to GTM workflows, templates, and planning processes to drive better efficiency and collaboration.
- Gather feedback from regional and cross-functional teams to help improve future seasonal activations.
- Track key GTM milestones and support reporting on launch readiness and execution progress.
- Build effective working relationships across Brand, Product, Commercial, and Regional Teams to ensure smooth delivery of seasonal plans.
What you’ll bring
- Experience working within a go-to-market, brand marketing, campaign management, or product marketing role for a consumer, sports, lifestyle, apparel, or retail brand.
- Strong project management and organisational skills, with experience coordinating multiple launches and deadlines simultaneously.
- Ability to translate brand and product direction into practical activation plans and market-ready materials.
- Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams.
- Comfortable working in a fast-paced environment with changing priorities and seasonal timelines.
- Strong communication and stakeholder management skills.
- Passion for cycling, sports, outdoor, or performance brands is advantageous.
Benefits
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.
Go To Market Manager (Endura) employer: Pentland Brands
Endura is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about cycling and outdoor performance. With a focus on employee growth, we offer extensive benefits including flexible working arrangements, generous holiday allowances, and health support, ensuring our team thrives both personally and professionally. Join us in a vibrant environment where your contributions directly impact global marketing strategies and product activations.
StudySmarter Expert Advice🤫
We think this is how you could land Go To Market Manager (Endura)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Go To Market Manager (Endura)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
