Go To Market Lead (Berghaus)

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

Working within our Brand & Commercial functions, the GTM Lead plays a pivotal role in delivering seamless, consumer‑centric seasonal execution. Your mission is to ensure that brand strategy, product stories, and commercial priorities land clearly and consistently across all markets and channels. You will be the glue that connects cross‑functional teams, ensuring everyone is equipped, aligned, and inspired to deliver a powerful go‑to‑market each season.

WHAT DOES THIS ROLE DO?

As our GTM Lead, you will be responsible for:

• Driving the delivery of traditional seasonal launches working cross functionally with key functions such as Brand Marketing, Global Product and Market Merchandising.
• Delivering special projects that sit outside of a more traditional seasonal calendar such as innovation & collaborations.
• Developing and managing the full go‑to‑market process, tools, and timelines for seasonal launches.
• Translating brand and product strategy into clear, compelling GTM frameworks for global and regional teams.
• Owning seasonal GTM calendars, ensuring aligned milestones across Product, Brand, Sales, Retail, and Digital.
• Leading GTM readiness meetings, ensuring teams have the assets, information, and clarity needed for flawless execution.
• Creating and delivering seasonal toolkits, sell‑in materials, and cross‑functional playbooks.
• Driving alignment on key stories, assortments, and priorities to enable globally consistent execution.
• Partnering with Sales and Commercial teams to deliver best‑in‑class sell‑in presentations and experiences.
• Reviewing and refining GTM processes, identifying ways to improve efficiency, clarity, and cross‑team collaboration.
• Ensuring that seasonal launches are insight‑led, consumer informed, and aligned to overall brand direction.

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Experience in go‑to‑market, brand management, merchandising, or commercial strategy within consumer, sporting goods, lifestyle, or retail brands.
• Strong understanding of seasonal planning, brand storytelling, and commercial execution.
• Exceptional organisational and project management skills, with the ability to manage multiple timelines and stakeholders.
• Ability to bring clarity, structure, and simplicity to complex cross‑functional processes.
• A confident communicator able to influence and align diverse teams.
• Insight‑driven mindset with the ability to translate data and market input into clear actions.
• A collaborative and proactive approach, with a passion for delivering high‑quality work.
• Strong presentation skills and experience developing sell‑in or brand‑facing materials.

WHAT’S IN IT FOR ME?

• Salary + discretionary bonus.
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family‑Friendly Benefits: Generous enhanced parental leave policies.
• Health Perks: Choose from a variety of health‑related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco‑friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment. We warmly welcome your application.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Product Management

Industries: Apparel & Fashion