At a Glance
- Tasks: Lead global marketing strategies and create impactful activation plans for Speedo.
- Company: Pentland Brands, a dynamic company based in Greater London.
- Benefits: Competitive salary, hybrid working, and comprehensive benefits package.
- Other info: Flexible hours and a collaborative work environment await you.
- Why this job: Join a leading brand and shape the future of sports marketing.
- Qualifications: Experience in global marketing with strong leadership and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Pentland Brands, based in Greater London, is seeking a Head of Global Go-To-Market to lead the global marketing GTM process for Speedo. This critical role involves creating market-ready activation plans by translating brand campaigns and product stories into actionable strategies.
The ideal candidate will have significant experience in global marketing, especially within sports or lifestyle brands, along with strong leadership, project management, and stakeholder communication skills.
The position offers a competitive salary, hybrid working, and comprehensive benefits.
Global GTM Leader — Hybrid, Flexible Hours, Brand Activation employer: Pentland Brands
Pentland Brands is an exceptional employer that champions a dynamic work culture, offering hybrid working and flexible hours to support a healthy work-life balance. With a commitment to employee growth, the company provides ample opportunities for professional development within the vibrant Greater London area, making it an ideal place for those looking to make a meaningful impact in global marketing for iconic brands like Speedo.
StudySmarter Expert Advice🤫
We think this is how you could land Global GTM Leader — Hybrid, Flexible Hours, Brand Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global GTM Leader — Hybrid, Flexible Hours, Brand Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
