Digital Copywriter in London

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

As a copywriter, you will have a passion for storytelling, a strong grasp of brand voice, and the ability to tailor messaging across various digital platforms and customer segments. You will write engaging, effective, high-quality copy for all digital channels, in the right tone and to deadlines. You will interpret copy briefs, understand project requirements, and, where appropriate, challenge the status quo to ensure relevance. You will work closely with cross-functional teams in Digital, including designers, product, and CRM managers, to ensure copy aligns with wider Digital and product strategies.

We’re especially looking for a talented wordsmith and grammar police who is integral in bringing the rich, authentic stories we have across our brands to life. You will have knowledge of digital marketing methods with a focus on content and SEO, along with excellent project management skills.

You’ll have the confidence to have robust discussions around the worth and won’t settle for anything that’s not great.

Perhaps most importantly, you will be part of building a culture of curiosity, craft, and creative energy. The Creative & Content team should feel like the epicenter of creative fizz at Pentland Brands.

WHAT DOES THIS ROLE DO?

As our Copywriter, you will be responsible for:

• Writing simple, engaging, and high-converting copy for website content, blogs, emails, and social media posts
• Being adept at varying the voice, style, and other characteristics of messaging based on the brands or target audience
• Staying current on the appropriate style guidelines and brand voice across all Pentland Brands for consistent messaging
• Using data and analytics to measure the effectiveness of writing and making adjustments as needed
• Raising the bar continually by identifying fresh and interesting angles and writing copy that connects with a desired audience and drives action
• Maintaining up-to-date knowledge of communications and industry trends
• Editing your own and others\' writing
• Working alongside designers and content creators to ensure that visual elements complement the words
• Thriving in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Writing brand and seasonal messaging for website and emails
• Working with Digital and CRM teams to review and analyze email performance and learn from results to improve campaign copy, messaging, and structure
• Ensuring quality control of all work that leaves C&C and brand guardianship across our brands, ensuring brand consistency and coherence in everything we produce.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Confident and versatile copywriter with a flair for creating simple, engaging, and high-performing content across digital channels
• Strong grasp of tone of voice and the ability to adapt writing style to suit different brands and audiences, always ensuring consistency and clarity
• A data-informed approach, using insights to continuously refine and improve messaging
• Curious, proactive, and always looking for fresh ways to connect with audiences and drive action
• Comfortable working at pace, thriving in collaborative, creative environments, and delivering high-quality content even under tight deadlines
• Excellent editing skills—both your own work and others’—and a sharp eye for detail
• Ability to work closely with designers, content creators, and marketing teams, making you a trusted and valued part of the creative process

WHAT’S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening
• Travel Perks: Season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units
• Flexible Working: Hybrid working and flexible hours to support personal commitments
• Opportunity to join our Charity, D&I, and Sustainability employee networks

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow. Take ownership of your work, be proactive in solving problems, communicate openly, and treat everyone with respect and kindness. Let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.